Exhibitors Herald (Dec 1922 - Mar 1923)

54 EXHIBITORS HERALD January 20, 1923 Smith Accepts "A. E." Post Madge Bellamy Is Now in Production On Her Initial Film A. W. Smith, Jr., has resigned as assistant general manager of Arthur S. Kane Pictures Corporation to accept the post of general home office representative of Associated Exhibitors. The appointment, effective the first of this month, was made by W. B. Frank, general sales manager. In his new work. Mr. Smith will he in close touch with all the sales branches of Associated. Other appointments made by Mr. Frank follow: Daniel L. Martin, branch sales manager, Kansas City; I r v i n Hirsch, branch sales manager, Indianapolis; E. P. Pickler and Phil Soloman. sales representatives, Chicago; John Thomson, sales representative, Buffalo; L. C. Dillon, sales representative, St. Louis; R. J. Matthews, sales representative, Pittsburgh, and L. S. Collier, sales representative, New Orleans. + + + MADGE BELLAMY is now at work on her first starring vehicle for Associated. It will be adaptation of Harold Shumate's "The Tinsel Harvest." William A. Seiter is directing. John Bowers has been assigned the leading male role. + + + "THE TENTS OF ALLAH," Edward A. MacManus' new production for Associated, will be published on February 25. Charles A. Logue was the author and the director of the piece. The picture is said to unfold a colorful and dashing romance with most of the action laid in Morocco. It was filmed in the MacManus studio in Porto Rico. Monte Blue and Mary Alden have the featured roles. A. W. Smith. Jr. Noted Costume Designer Is Engaged by Paramount Howard Greer, well known New York fashion designer, who created the costumes for the last edition of the Greenwich Village Follies, has been engaged by Paramount to create costumes for Paramount pictures, and left yesterday for Hollywood, where he will join the costume department in the Lasky studio under the direction of Mrs. Ethel Chaffin. Mr. Greer, who has become well known to the public through his fashion articles in Vanity Fair, Vogue and Harper's Bazaar, studied designing in Paris for five years, was with Lady DuffGordon (Lucile) for two years and also was with Poiret and Molyneux for some time. He has created the costumes of leading French artistes. Marie Prevost and support in a scene from the Warner Brothers production "The Beautiful and Damned," offered on the state right market Independent Pictures Offers Varied Program of Subjects A long list of subjects is offered the state right market by Independent Pictures Corporation. 1540 Broadway, New York, of which Jesse J. Goldburg is president. For the past twelve months Mr. Goldburg has been perfecting his organization and acquiring productions and contracting for other productions to be made for publication through independent exchanges. The company is offering a series of twelve two-reel Biograph subjects reissued under the name of "Favorite Star Pictures." These attractions feature such stars as Lillian Gish, Harry Carey, Blanche Sweet, Henry Walthall, Mae Marsh, Lionel Barrymore and others. Independent Pictures has also acquired world distribution rights to the series of new Nick Carter subjects, the first four of which have already been completed by Murray W. Garsson, Inc., producer. Edmund Love, Anders Randolph, Henry Sedley. Vincent Coleman and Diana Allen are feature players in the first four. + + + The company has also contracted with Iroquois Productions for six features for 1923. The first two of these, "The Devil's Partner," featuring Norma Shearer, Edward S. Roseman. Charles E. Delaney, Henry Sedley and Stanley Walpole: and "The Valley of Lost Souls." featuring Muriel Kingston, Victor Sutherland. Anne Hamilton and Edward Roseman, have been completed. They are Canadian north woods melodramas. In addition to this Mr. Goldburg has arranged with Premium Picture Productions of Oregon for the entire product of that organization, which will include twelve five-reel subjects, six of which are completed. George Larkin features in four and Jack Livingston in two of the six now ready. Four of the six have been edited and titled as follows : "Flames of Passion." "The Way of the Transgressor," "The Clean-Up" and "Timber Bride." Three special productions will be made in addition to this series oi twelve. An extensive advertising campaign to the trade will be launched on the series with an independent campaign for the specials. Goldburg leaves for West Coast January 12 to supervise making of the remaining features, while later in the year Benjamin W. Rosenblum will go to Europe to provide and direct foreign representation. + + + In stating that the terms of franchise, to be negotiated with state right buyers will be a decided departure from ordinary: methods. Mr. Goldburg declared that "It does not seem to be generally recognized that with the improvement in the methods employed by independent exchanges that new and different terms must be employed and improved or more extended co-operation must exist between the independent producer and national distributors on the one hand and the state right exchange man on the other. "As an instance — heretofore, we advertised in the national trade publication' for the purpose of reaching state right buyers and to effect sale of our product We advertise primarily now to acquaint the exhibitor with our product leaving ii to personal contact to effect or consum mate the sale or placing of independent productions with the state right ex-l changes. In other words, the nationa. independent distributors follow the course of national producers operating their owi exchanges by directing their advertising t> the exhibitor. "We have laid out a thorough plan o releases — we have substantial product that we believe possess merit, and w do not apprehend any difficulty in placini our productions with exchanges operat ing in every State of the Union — ours^ i a commercial purpose and procedure.