Exhibitors Herald (Dec 1922 - Mar 1923)

fanuary 20, 1923 EXHIBITORS HERALD 61 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearborn St., Chicago. American Releasing My Old Kentucky Home, with Monte Blue. — Good. Made money on it. Not priced so high. Every one liked it. Can't ?o wrong if you book it. — E. E. Cox, Lyceum theatre, Wyoming, 111. — General patronage. Bluebeard, Jr., with Mary Anderson. — Would have made a good two-reel domestic comedy. As a five-reeler, story coo slight. Nothing offensive, however. — P. G. Estee, Fad theatre, Brookings, S. D. — Neighborhood patronage. Associated Exhibitors Grandma's Boy, with Harold Lloyd. — Played three days to fair audience and ill pleased. Not a record breaker by any means here. However, made a little money. Lloyd not a drawing card here. — C. B. Davis, Norwood theatre, Norwood, Ohio. — Neighborhood patronage. Grandma's Boy, with Harold Lloyd. — \ comedy that will bring 'em in the second time. For concentrated fun this is a ■cnockout. Good house booster but rental :oo high. Exchange got everything. Lost noney, but enjoyed doing it. Buy it ight. — E. L. Wharton, .Orpheum theatre, Glasgow, Mont. — Neighborhood patron tge. Don't Doubt Your Wife, with Leah Baird. — Boys, here is a real program pic:ure. Good story, full of pep and a good ;torm scene. Book it. It will please. — \nderson & Weatherby, Gem theatre, Dmaha. Nebr. — Neighborhood patronage. F. B. O. The Snowshoe Trail, with Jane Novak. —Mighty good Northwestern story — veil made and consistent all through. Bought at a reasonable price, too. — P. G. istee, Fad theatre, Brookings, S. D. — Neighborhood patronage. • The Understudy, with Doris May. — /ery clever picture, light, wholesome and augh producing. — Giacoma Bros., Crystal heatre, Tombstone, Ariz. — General patonage. Up and At 'Em, with Doris May. — ian Christmas night to good business, "ine comedy. If you want comedy book his one. — Maroa Theatre Co., Maroa heatre, Maroa, 111. — Neighborhood patonage. My Dad, with Johnnie Walker— Good •icture. Poor business. — G. Strasser >ons, Emblem theatre, Buffalo, N. Y.— neighborhood patronage. Boy Crazy, with Doris May — These lapper type productions are safe bets for ne and this one is no exception. Doris ■lay is well liked here.— J. C. McKee, -lectric theatre, Bolivar, Mo.— Neighborood patronage. Son of the Wolf, with a special cast. — \ good picture. My patrons like all Northerns. — T. Bouldin. Lyric theatre, St. Charles, Mich. — Small town patronage. In the Name of the Law, with a special cast. — Very good. Satisfied them all. — Nelson theatre, Pascagoula, Miss. — Neighborhood patronage. In the Name of the Law, with a special cast. — Played to big business. Advertising possibilities great, especially cutouts of policemen. Picture fair. — F. Atkins, III Prompted by Prospect of M arcn issue Prospect of the next "Box Office Record," March 1023 issue, prompting its exhibitor-authors to suggestion and comment, has made it necessary to move the weekly bulletin of Poets' Contest entries to the second page following. Waterville, Minn. Jan. 1, 1923. Gentlemen: I never received, or mislaid, March number of "The Box Office Record" and will ask for one, as I find it one of the greatest helps we have in selecting pictures. Did you ever consider issuing four numbers a year instead of two ? W. L. BUCK, Gem theatre. Three Oaks, Mich. Dec. 28, 1922. Gentlemen: An exhibitors' need is also a "Box Office Record" of all comedies. FRANK E. LEE, Lee's theatre. Omaha, Neb. m Dec. 26, 1922. | Gentlemen: Our copy of "The Box Office Rec £f ord" has disappeared and we are 7 about to hang crepe on the door. We certainly think a lot of this g little book and we sure do miss it. §j Is it possible for you to supply S us with another copv7 W. WEATHERBY, Gem theatre. = llllll!llllllll!lllllllll!!lll!IIIIIIIIIIIIIIIIIIIIIIN Jr., Atkins theatre, Marysville, Cal. — Neighborhood patronage. In the Name of the Law, with a special cast. — This is a very good and clean-cut picture. Everyone who saw it commented favorably on it. — M. J. Babin, Fairyland theatre, White Castle, La. — General patronage. In the Name of the Law, with a special cast. — Interesting, but overdrawn and a very improbable story. It would not happen once in a thousand years in real life. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Seven Years Bad Luck, with Max Linden— Nothing to it. I should call ' it a bloomer. — Lyric theatre, Earlville, 111. — Neighborhood patronage. The Fatal Marriage, with a special cast. — Silly picture. Patrons disgusted and walked out. Fell flat. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. — Neighborhood patronage. At the Stage Door, with a special cast. — Good, clean picture. Didn't hear a knock. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Sting of the Lash, with Pauline Frederick. — Good, but would rather have had Pauline Frederick in some other picture. Too much Western. — Maroa Theatre Co., Maroa theatre, Maroa, 111. — Neighborhood patronage. First National Sonny, with Richard Barthelmess. — A fine picture. Pleased all who saw it. Very entertaining from every angle. Better house second day than on the first. Used" with an Educational comedy at twenty and forty cents. — E. L. Wharton, Orpheum theatre, Glasgow, Mont. — Neighborhood patronage. Sonny, with Richard Barthelmess. — Good picture that gave satisfaction. — C. R. Sullivan, Fair theatre, Amarillo, Tex. — General patronage. The Eternal Flame, with Norma Talmadge. — A very fine picture. Pleased all who saw it. Did not draw for me as good as Smilin' Through. — J. C. Hester, Augusta theatre, Shaw, Miss. — Neighborhood patronage. COURAGE, with a special cast. — This one pleased good houses for two days with the temperature at 38 below Zero. As good as a sermon and easy to take. All good comments. No simp censor could take a wallop at this picture. — E. L. Wharton, Orpheum theatre, Glasgow, Mont. The Masquerader, with Guy Bates Post. — Played Christmas day and day following. By being holiday managed to about break even at big price paid for same. Heavy exploitation. Not worth the money. — C. B. Davis, Norwood theatre,