Exhibitors Herald (Dec 1922 - Mar 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1922 - Mar 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1922- Mar 1923)
Leaf #:
000536
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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62 E X. H TB I TORS HERALD January 20. 1923 TWO AMUSINC SCENES from the new Johnny Jones comedy for Pathe, "Stung," which will be published on January 14. In the center is Jobyna Ralston, ne " leading woman for Harold Lloyd. Norwood, Ohio. — Neighborhood patronage. The Masquerader, with Gin Hate I'ost. — Picture fair. Too highbrowed for our people. Business fair. Not what we expected.— F. Atkins. Jr., Atkins theatre. Marysville, Cal. — Neighborhood patronage. The Masquerader, with Gu) Bates Post — The name of the play and the star not an asset with us. Attendance poor and audience disappointed. Picture too long and draggy. Probably O. K. for a different class of patronage. — E. L. Franck. Oasis theatre. Ajo, Ariz. — Neighborhood patronage. The Light in the Dark, with Hope Hampton. — This may be placed in the religious class, and to the broadminded it will prove splendid entertainment. On the same bill Lloyd Hamilton in The Educator. A comedy that may be termed above the average. Played a full week to poor business. The alibi — being week before Christmas. — Frank L. Browne. Liberty theatre, Long Beach. Calif. — General patronage. Penrod, a Marshall Neilan production. — Big house first day. Second day bigger. L'sed cutouts, etc. Should have run three days, but could not on account of Orphans of the Storm, advanced — R. L. Behler, Royal theatre. Garrett. Ind. — Neighborhood patronage. Penrod, A Marshall Neilan production. — A good picture that you can't go wrong on. Played it Chirstmas day to full houses. — Russell Armcntrout, K. P. theatre, Pittsfield, III. — General patronage. The Woman He Married, with Anita Stewart. — A fine production from every angle. Title a little misleading but will repay exploitation. A picture that will please any audience. — E. L. Wharton. Orpheum theatre. Glasgow, Mont. — Neighborhood patronage. The Woman He Married, with Anita Stewart. — Anita Stewart never appeared to better advantage than she did in this production and the story sustains interest clear through. However, business is clear off. Did not make expenses on it. — W. H. Brenner. Cozy theatre, Winchester, Ind. — General patronage. First National Polly of the Follies, with Constance Talmadge. — A fine production of the lighter class. Easy to look at and pleased good houses here for two days at twenty and forty cents. — E. L. Wharton, Orpheum theatre, Glasgow. Mont. — Neighborhood patronage. Skin Deep, a Thomas H. Ince production.— After the biggest advertising campaign ever put on here, with American Legion back of it, I lost money on the picture. Cannot see why the high ex hibition value on it as it is not what you term a box office production. It tells the story of average American citizen attitude of the returned army man. but doe not cause the talk expected. Business average two days. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. Trouble, with Jackie Coogan. — Another good picture and box office receipted $1 more than My Boy. How can we pay four times as much for Oliver Twist, which would be about total box office receipts? Cannot pay the prices asked for Oliver Twist. — C. B. Davis. Norwood theatre, Norwood, Ohio. — Neighborhood patronage. Trouble, with Jackie Coogan. — A fine picture for old and young. Little Jackie is liked here among everybody. Did very Kood business. You can't make a mistake in booking this. — T. Itouldin. Lyric theatre, St. Charles, Mich. — Small town patronage. Trouble, with Jackie Coogan. — A neat little picture that any audience would enjoy every foot of. — M. J. Babin, Fairyland theatre. White Castle, La. — General patronage. Trouble, with Jackie Coogan. — A clean wholesome play to big and pleased business.— Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. The Great Adventure, with Lionel llarrymorc. — This is not as bad as I thought. Rather far fetched, but quite passable. Did not draw very well. Rather hard to follow. — Ralph R. Gribblc, Grand theatre. New Hamburg, Out., Canada. — Neighborhood patronage. The Lotus Eaters, with John Barrymore. — Peculiar story. Beautiful sets. Will please the highbrows. No drawing power. Price asked absurd; too high for program and not a special: difficult to do much with except pocket a good loss. — Philip Rand. Rex theatre. Salmon. Idaho. — General patronage. Good References, with Constance Talmadge.— Good entertainment of usual standard. Light comedy-drama of the better class. Fair business at twenty and forty cents. — E. L. Wharton. Orpheum theatre, Glasgow, Mont. — Neighborhood patronage. One Clear Call, with a special cast. — A very good picture. Showed Ku Klux Klan and was hissed by the audience. Ku Klux here would stand much show as a snowball in hell. — M. J. Babin, Fairyland theatre. White Castle. La. — General patronage. One Clear Call, with a special cast. — A high class production for any community, that will pull good attendance. Played to fair business here with temperature at 4.3 below zero. A strong moral story well acted. — E. L. Wharton, Orpheum theatre. Glasgow. Mont— Neighborhood patronage. The Girl in the Taxi, with Mr. "and Mrs. Carter De Haven. — Very funny and very naughty. It- a wonder the censors let thi slide by. It sure made them roar and is a fine evening's entertainment. — Ralph R. Gribblc, Grand theatre. New Hamburg. Out., Canada. — Neighborhood patronage. Hail the Woman, ;i Thomas H. Ince production —An excellent drama that pleased practically everyone. I did not hear one adverse criticism from patrons. S.iu it through thrii tunes myself and liked it better each time. — H. G. Stettmund, Jr., Odeon theatre. Chandler. Okla, — General patronage. Love Never Dies, with a special cast. — ■ A nice little picture that got by. Dra^ia little. — Grand theatre. Anamosa. Iowa. —Neighborhood patronage. Serenade, with a special cast -No good for small town. — Gem theatre. WatemHe. M inn. — General patronage. The Beautiful Liar, with Kath'rim MacDonald. — Fair picture. Businespoor. Did not draw. Ran it Christmas shopping time. — Geo. Vaughan, Grant theatre. Dunnvillc. Out., Canada.— Gen eral patronage. The Silent Call, with Strongheart.— At extra good picture. Lots of my patron told me it was fine. — P. J. Burford Princess theatre. Doniphan, Mo. — Neigh borhood patronage. The Silent Call, with StrongheartSure a very fine production. It please highly at increased prices. It's wort showing in every theatre. — H. A. Larsot Majestic theatre, Oakland, Neb. — Sma town patronage. The Silent Call, with Strongheart.Have heard many favorable commem on this, and it lived up to all. Did extt business and all pleased. — J. C. McKe Electric theatre. Bolivar. Mo. — N'eighbo hood patronage. The Barnstormer, with Charles Ray. Punk. Drew pretty good, but everyboc said, "Punk show." Would rather he; them say, "Fine show." — R. L. Behk Royal theatre. Garrett. Ind. — Neighbo hood patronage. The Barnstormer, with Charles Ray Fell flat one day. Poorest Ray pictu ever shown. Patrons walked out aft seeing two or three reels, disguste Should be taken out of service. — G. Stra serSons. Emblem theatre. Buffalo, N. — Neighborhood patronage. Pilgrims of the Night, with a spec cast. — An excellent program picture its kind. Interesting and pleased o patrons. — H. A. Larson. Majestic theat Oakland, Neb. — Small town patronage. Peaceful Valley, with Charles Ray