Exhibitors Herald (Dec 1922 - Mar 1923)

f>4 K X II I I! I TO RS II l£ RALD January 20, 1923 Shirley. Will not do to go very strong on. — R. D. Troutman, Ethel theatre, Ethel, Mo. — Neighborhood patronage. Strange Idols, with Dustin Farnum. — Seemed to please fairly well. No kicks. This type of play not what we want.— Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. Bucking the Line, with Maurice Flynn. — A good program picture that failed to get them in. No one knew the star and the posters were not attractive. It will please, however. — W. E. Elkin, Temple theatre, Aberdeen, Miss.— Neighborhood patronage. Pardon My Nerve, with ( harles Jones. — A good Western and lots of action. Dog plays a good part in this. — E. D. I. una, Cozy theatre, Lincoln, Ark. — Neighborhood patronage. Gleam o' Dawn, with John Gilbert. — Some liked this picture, while others did not. I would not urge anyone to buy it. — George C. Starkcy, Opera House, Montour Ealls, N. Y. — General patronage. Straight From the Shoulder, with Charles Jones. — Here is a picture that will please 100 per cent. Book it and boost it. Jones is a favorite here. — E. D. Luna, Cozy theatre, Lincoln, Ark. — Neighborhood patronage. Shirley of the Circus, with Shirley Mason.— Nice story, well pictured and with a charming star that is always sure fire as to pleasing. Used this as my Christmas day feature and pleased. — P. G. Estee, Fad theatre, Brookings, S. D. — Neighborhood patronage. Oathbound, with Dustin Farnum. — A dandy outdoor and sea picture. Wonderful photography. Seemed to please them all. — J. C. Rowton, Orphcum theatre. Quinton, Okla. — Neighborhood patronage. Oathbound, with Dustin Farnum. — Fair program picture. — Lyric theatre, Earlvillc. 111. — Neighborhood patronage. Trailin', with Tom Mix. — Extra good Mix. That is enough said. — Geo. C. Starkey. Opera House. Montour Falls, N. Y. — General patronage. Chasing the Moon, with Tom Mix. — Good for small towns. Everybody pleased. Largest house I have had for some time. If you want a Western with action book it. — R. D. Troutman, Ethel theatre, Ethel, Mo. — Neighborhood patronage. Chasing the Moon, with Tom Mix. — A good picture. Lots of action. Story rather weak, but pleased my patrons. — E. D. Luna. Cozy theatre. Lincoln, Ark. — Neighborhood patronage. Chasing the Moon, with Tom Mix. — Always good for us. Always a house for Tom. — Lyric theatre, Earlville, 111. — Neighborhood patronage. Chasing the Moon, with Tom Mix. — Not so good. Only fair entertainment. What few Mix fans we have were sorry they came out in the cold for this. Poor business at ten and thirty cents. — E. I.. Wharton, Orpheum theatre, Glasgow. Mont. — Neighborhood patronage. Rough Shod, with Charles Jones. — Patrons liked what they saw of it, although there was about a reel cut out in one place. Jones took better when he called himself Buck instead of Charles. — H. C. Reinhart. Victory theatre. Bay City, Mich. — Neighborhood patronage. Hickville to Broadway, with Eileen Percy. — Good program picture, nothing extra. Fox wanted too much money for this ordinary program picture. Pleased about 75 per cent. — Crosby it Swierske. Rex theatre, Colby. Wis. — Small town patronage. Thunderclap, with a special cast. — A Greet New Hampshire s Candidate Tell us not in joyous verses This "biz" is just one loig sweet dream; He who daily thus discourses Ain't so pleased as he may seem. I alesmen's glib talk oft reminds us We should choose our films with care, Flse the shades of night will find us Lift with many a vacant chair. But, praise be, they're not all rotten. Some return us many a dime. While the poor ones are forgotten As receipts keep on the climb. And if you'll give me attention, Just r.s briefly as can be, I should dearly like to mention "What the pictures did for me." Thomas Incc's "Hail the Woman." Strongheart in "The Silent Call," (Wonder dog, that, almost human) S Cad. them lined them 'gainst the wall. And poor Rodolph Valentino In the well remembered "Sheik" Proved to be the Big Casino Of a hot, dry summer week. "Peacock Alley," "Fascination," "Where's My Wand'ring Boy Tonight?" These three sure brought home the bacon; Likewise, too, "Turn to the Right." "School Days," with young Wesley Barry, Brought the kids, both large and small. Meighan in "A Bachelor Daddy" — Cculdn't find room for them all. "Trl'able David" proved a winner, F'led the grouch bag to the I rim. And as sure as I'm a sinner, Dick's the boy can bring them in. There were many more worth showing. Though results made us feel blue. For up here it was tough going During Nineteen-twenty-two. But that year is now behind us And we're surely filled with glee As you week to week remind us Of what's due in 'twenty-three. CHARLES A. R1VA. P.-stime ther.tre, Tilton, N. H. good picture with an excellent horse race that brought down the house. Audience rooted and cheered .for "Thunderclap" as if they were at actual race. — H. G. Stettmund. Jr.. Odeon theatre, Chandler, Okla. — General patronage. Trcoper O'Neil, with Charles Jones — This picture was pronounced by many to be the best Jones picture they had seen. It is something on the order of O'Malley of the Mounted, with William S. Hart. — B. W. Merrill, The Lyric theatre, Edgar, Neb. — Small town patronage. Shackles of Gold, with William Farnum.— Good. Too heavy for Saturday night house, but is good picture. Draws better than old style Westerns in small town. — Grand theatre. Shawneetown, III. — Neighborhood patronage. Gleam o' Dawn, with John Gilbert. — Just an average program picture which they charge us more for than the rest of them. — H. C. Rcinhardt, Victory theatre. Bay City. Mich. — Neighborhood patronage. A Stage Romance, with William Farnum.— Look out for this one. No chance tor it to please. Last two Farnum pictures have been fierce. Farnum better get back to rough and tumble. — F. A. Sunderhof. Rex theatre. Scobey. Mont. — ■ Neighborhood patronage. The Last Trail, with a special cast. — Just a good program picture, not a special in any sense. Not worth a raise admission.— L. R. Creason, Palace theatre, Eufaula, Okla. — General patronage. Sky High, with Tom Mix. — Good, as usual. Mix draws like mustard plaster. — Grand theatre, Shawneetown, 111. — Neighborhood patronage. The Lone Star Ranger, with William Farnum. — Splendid picture. Played to big house Thanksgivi g night and, as near I could find out, everybody pleased. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. The Lone Star Ranger, with William Farnum. — Get this one and then get after the audience, then get a trunk to haul your cash to bank. — Plaza theatre, Phoenix, Ariz. — Neighborhood patronage. The Strength of the Pines, with William Russell. — Pleased almost 100 per cent. Many good comments. — Grand theatre, Shawneetown, 111. — Neighborhood patronage. PARDON MY NERVE, with Charles Jones. — H--1, Buck — Pardon our nerve if we rise to maintain that though we liked this partickiler play ace high, we just cain't fall for this high-brow "Chawley" name that you've picked up at some back-east institoot of laming. Old Timer, you jest camp right along with your rawhide name "Buck" and us sage-brush buckeroos will make yer the topnotch boss of the movie ring, but we nacherally can't abide Chawles; it's worse for a cow puncher to pack around than that "Frog" name, Pheeleep. — Alkali Ike, reporting for the Rex News, Rex theatre, Salmon, Idaho. A Connecticut Yankee, with Harry Myers. — A great picture and the only one of the three Fox Giants that we madeany money on. Not a knock from any one. Find out if they are reading it in your schools and if they are, play it.— Miller and Carroll. Gayety theatre Amory, Miss. — Neighborhood patronage The Primal Law, with Dustin Farnum — Good program picture. Sad in a coupli spots. Slow on start, but speeds up toward last. — F. E. Sabin, Majestic the atre. Eureka, Mont. — Small town patron age. Western Speed, with Charles Jones. Excellent picture, "With 'Buck' Jones' always gets us money, but advertised a Charles Jones doesn't mean anything. / Fox representative told us that they hai to change his name to make him in Nev York, but say, Brother Exhibitors, thi is Amory, Miss. How do you feel abou it? — Miller and Carroll, Gayety theatre Amory, Miss. — Neighborhood patronage The Honor System, with a special casi — A pippin of a picture. Really better tha most specials. Better than Smilir Through, Mother o' Mine, The Sheik o any of the specials that I have run. Anyou can buy it right. Give us more pic tures like this at the fair price at whic you can buy this and we can make som money. Photography fine, lightings e.\ cellent. and acting good. The thre. things which make a picture are all ther> Seven reels, and all full ones. Had neve a kick on this, and a dozen stopped a they went out of the show and said. "It i great," which is something unusual her as a picture has to get hold of them t make them praise it. It starts out wit a border fight with the Mexicans, an deals with prison life under a harsh mai agement. ending with the reform mai agement of the prison. Some gre; prison scenes. Advertise it big as a sp<