Exhibitors Herald (Dec 1922 - Mar 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1922 - Mar 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1922- Mar 1923)
Leaf #:
000543
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

January 20, 1923 EXHIBITORS HERALD 69 RICHARD HEADRICK, JR., as he appears in the Principal Pictures Corporation production "Environment." Alice Lake and Milton Sills are starred with Ralph Lewis and Gertrude Claire also in the cast. Directed by Irving Cummings. theatre, Harrison, Ark. — Small town patronage. Idols of Clay, with Mae Murray. — Pleased possibly 10 per cent, no more. — Gem theatre, Waterville, Minn. — Small town patronage. The Witching Hour, with Elliott Dexter.— This picture did not please a largeSaturday house. Too slow and uninteresting, also too long. — H. J. Trainer. Pastime theatre, Blue Mound, 111. — Small town patronage. The Whistle, with William S. Hart — An impossible story and did not please Hart patrons. — J. Winninger, Davison theatre, Waupun, Wis. — Small town patronage. The Cradle of Courage, with William S. Hart. — Bill makes just as good a policeman as he does a cowboy, and this is a good picture, but when Hart came back from France he brought his rifle right off the ship with him and went right home without being mustered out. How did he do that, ye ex-service men? — R. Ross Riley, Wigwam theatre, Oberlin. Kan. — General patronage. Travelin' On, with William S. Hart. — Plenty of action and gun play that should please the Western fans. Business fair. — Ernest Vetter. Majestic theatre. Homer. Mich. — Small town patronage. The Great Moment, with Gloria Swanson. — Pleased our Sunday crowd. — J. Winninger, Davison theatre. Waupun. Wis. — Small town patronage. Always Audacious, with Wallace Reid. — Very satisfactory. Double exposure work is excellent and the two characters are well played. Did not draw very well as paper and lobby cards are punk. Not as good as Reid's automobile films. — M. Hillyer, Pastime theatre, Reserve, Kan. — Small town patronage. Always Audacious, with Wallace Reid. — This is a fair program picture, but did not register at box office. Poor title kept many away. Reid used to fill my house but not any more. — H. M. Swam. Maynard Movies. Maynard. Minn. — Small town patronage. The Bronze Bell, with a special cast.— This picture misses the mark considerably: in fact, a number of patrons said it was poor. The cast is good, but that is all. Lay off of it. — H. J. Trainer, Pastime theatre, Blue Mound, 111. — Small town patronage. Rent Free, with Wallace Reid — Another good Reid picture and will please as Reid always does. — B. W. Merrill, the Lyric theatre, Edgar, Xeb.— Small town patronage. Rent Free, with Wallace Reid. — A comedy-drama that will please your crowd and make them want to come back again. It is not a special, but a No. 1 good program picture. Glad we played it. — M. D. Foster, Gem theatre, Williamsburg, Kan. — General patronage. The Inside of the Cup, a Cosmopolitan production. — This picture should be -hown in every theatre in the U. S. A. — A. R. Workman, Coliseum theatre, Marseilles, 111. — Neighborhood patronage. Behold My Wife, with a special cast. — A feature that pleased. — Gem theatre, Waterville. Minn. — General patronage. Appearances, with David Powell. — They should have kept this mistake on the other side of the pond. Those English actors are simply impossible. — H. J. Trainer. Pastime theatre. Blue Mound. — Small town patronage. The Great Day, with a special cast. — uC Serea8reeablV surprised in viewing this English made picture. It is the best t-nghsh made we ever saw, and it pleased too. Advertising — one six and ones. — S. Pace. Jettie theatre, Texline, Tex. — Small town patronage. A Lady in Love, with Ethel Clayton. — An old picture, but much better than average program picture. Will please the average audience. — Charles Morton. Family theatre, Mt. Carroll. 111. — Neighborhood patronage. Cappy Ricks, with Thomas Meighan. — This is the first Meighan I have played since Male and Female that made me money. This one is a "Wow" and I think it pleased everyone. Advertise it and hang out the S. R. O. sign. — S. G. Ihde. Photoplay theatre, Ashland, Kan. — Small town patronage. Experience, with Richard Barthelmess. — Very, very good and pleased practically every one. One preacher said it was exceptionally good and every young man in town should see it. I think this would be fine for Sunday show. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patronage. Back Pay, with Seena Owen.— About two reels too long — too draggy in places. Personally I thought this a fair picture, but some of my patrons said it was fine. Others said the girl got her money too easy and too quick so that spoiled the whole thing. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. The Testing Block, with William S. Hart. — This is the kind of picture my patrons like and, while it is only a fair program picture, made money for me, but to get these Hart pictures had to buy ten others. Let us pray. — Maynard Movies. Maynard, Minn. — Small town patronage. The Teeth of the Tiger, with David Powell. — One of the best mystery picture* I have ever played. It is well acted and the story is expertly handled. I find that these old successful pictures are O. K. — M. Hillyer. Pastime theatre. Reserve, Kan.— Small town patronage. Nice People, with a special cast. — A picture that pleased because it certainly hit the present age. This may not please a few old maids, as they do not think such things happen. — Russell Armentrout. K. P. theatre, Pittsfield, 111.— General patronage. Humoresque, a Cosmopolitan production.— A wonderful picture. You owe it to your patrons to show it if you have not already done so. A good box office attraction. — M. Hillyer, Pastime theatre. Reserve, Kan. — Small town patronage. Pathe Nanook of the North, with a special cast. — This picture is just a story of Eskimo Life. It has no plot and if advertised to that effect it will please as it is an exceptional picture of Eskimo life, and if you will get the kids the first day. it will go over fine. — B. W. Merrill, The Lyric theatre, Edgar, Nebr. — Small town patronage. The Killer, with a special cast. — Good. Only drawback is the title. — Thos. Crawford, Strand theatre, Griswold, Iowa. — Neighborhood patronage. The Power Within, with a special cast. — An A-l production with a mighty good moral, as well as being a true to life story. Action a trifle slow, but nevertheless it holds interest to the end. Played as Christmas program at regular prices. — M. Hillyer. Pastime theatre. Reserve, Kans. — Small town patronage. The Isle of Zorda, with a special cast. — A good picture. Any exhibitor should get money with this one. — H. L. McDonald, Royal theatre. Malvern, Ark. — General patronage. Selznick One Week of Love, with Elaine Hammerstein and Conway Tearle. — One of the best that Selznick. as well as anyone Watch Out For A FRONT PAGE STORY THE TRUTH ABOUT GORHAM