Exhibitors Herald (Dec 1922 - Mar 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1922 - Mar 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1922- Mar 1923)
Leaf #:
000544
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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70 EXHIBIT (3 RS HERALD January 20. 1923 LLOYD HAMILTON'S new comedy for Educational publication is "No Luck." else, has ever made. A fine cast and story with lots of suspense and thrills -Martin W. Opcrle, Armory theatre. Ste. Genevieve, Mo. — Neighborhood patronage. Love Is an Awful Thing, with < 'wen Moore. — Pleased about ho per cent. Old timers say: "Too mushy"; youngsters: "Great stuff." I thought it good, but it's too long. — Geo. K. Zinsz, Harbor theatre, Corpus Christi, Tex. — Small town patronage. Why Announce Your Marriage? with Elaine Hammerstein. — This with a good two-reel comedy pleased great. — J. Winninger, Davison theatre. Waupun, Wis. — Small town patronage. The Way of a Maid, with Elaine Hammerstein. — With Xiles Welch in the cast this makes a very fair picture. Where this pair is well liked this picture will please. — H. J. Trainer. Pastime theatre. Blue Mound, 111. — Small town patronage. Evidence, with Elaine Hammerstein. — One of the best of its kind I ever saw. This is convincing. Not the kind they want, but nothing wrong with it. Should please. — J. W. Boatwright, Radio theatre. Ozark, Mo. — Neighborhood patronage. Reported Missing, with Owen Moore. — One of those freak pictures full of entertainment, action, comedy, thrills galore. Not much to the story, but it pleases. — J. Winningcr. Davison theatre. Waupun. Wis. — Small town patronage. Reported Missing, with Owen Moore. — Proved to be a record breaker for us. Played on Thanksgiving day to the biggest house we ever had. Charged fifteen and thirty cents. Picture pleased 85 per cent. — H. J. Trainer, Pastime theatre, Blue Mound. 111. — Small town patronage. Reported Missing, with Owen Moore. — Not the knockout the reviews would lead us to believe, but a good comedy at that. Not quite average business. — E. L. Franck. Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Clay Dollars, with Eugene O'Brien. — Comedy drama of very light material. — J. Winninger, Davison theatre, Waupun. Wis. — Small town patronage. Clay Dollars, with Eugene O'Brien.— A picture of small town life that will please. Has plenty of comedy and a good star. — H. J. Trainer, Pastime the atre. Blue Mound, 111. — Small town patronage. Handcuffs or Kisses, with Elaine Hammerstein. — Very nice program picture which will please your people. — Geo. C. Starkey, Opera House. Montour halls, \. Y. — General patronage. Handcuffs or Kisses, with Elaine Hammerstein.— Patrons claim too many things started and not finished. Fair business. — G. Strasser Sons. Emblem theatre, Buffalo. N. Y. — Neighborhood patronage. The Referee, with Conway Tearle. — Will please the men. but did not please the women. Lots of action and should be booked on nights you play this type of picture. — W. E. Elkin. Temple theatre. Aberdeen, Mis-. — Neighborhood patronage. The Referee, with Conway Tearle.— Good picture of the prize ring and it carries with it a good lesson. If your patrons like light pictures, book it. — Anderson & Weatherby. Gem theatre. ' >maha. Neb. — Neighborhood patronage. John Smith, with Eugene O'Brien. — Good picture. Fair business. — G. Strasser Sons. Emblem theatre, Buffalo, N. Y. — Neighborhood patronage. After Midnight, with Conway Tearle. — Did not see this one, but patrons declare that picture wasn't finished. It seemed to please otherwise. Played Leather Pushers with this one. — H. J. Trainer, Pastime theatre. Blue Mound. 111. — Small town patronage. A Woman of No Importance, with a s|recial cast. — Good story — a little plain talk in subtitles — not a good picture for children. Would go twice as well if it had been done by American cast. — J. Winninger. Davison theatre, Waupun. Wis. — Small town patronage. Shadows of the Sea, with Conway Tearle.— Fair picture. Fair business. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. — Neighborhood patronage. The Girl from Nowhere, with Elaine Hammerstein. — A good program picture. Have paid three times the rental of this for pictures that were not as good. — J. C. Rowton. Orpheum theatre. Quinton, Okla. — Neighborhood patronage. Under Oath, with Elaine Hammerstein.— Good program picture. Pleased a good Thanksgiving crowd. — J. Winninger, Davison theatre. Waupun, Wis.— Small town patronage. A Regular Girl, with Elsie Jani*. — A dandy picture. Pleased all who saw it. Good story. — E. D. Luna, Cozy theatre, Lincoln, Ark. — Neighborhood patronage. Ghosts of Yesterday, with Norma Talmadge. — Very satisfactorv Norma Talmadgc offering at reasonable rental. Film very good condition. — W. F. Loibl, Chimes theatre, Cedarsburg. Wis. Neighborhood patronage. The Chicken in the Case, with Owen Moore. — If your patrons like comedy be sure and play this one. It's a dandy. J. C. Rowton. Orpheum theatre, Quinton, Okla. — Neighborhood patronage. Red Foam, with a special cast. — Very ordinary picture. — Geo. C. Starkey, Opera House. Montour Falls, N. Y. General patronage. United Artists Orphans of the Storm, :i I) W. Griffith production. — Went big for three days. Advertised same as a circus and got line results. Exhibitors should take it if they can buy it right. — R. L. Behlcr. Royal theatre, Garrett, Ind. — Neighborhood patronage. The Love Light, with Mary Pickford. — A fine program picture that will please an average person. The rental on th is is very fair and will let you make some money. Drew well here for two days at twenty and forty cents. — E. L. Wharton, Orpheum theatre. Glasgow. Mont. — Neighborhood patronage. Romance, with Doris Keane. — A good one to let alone. Played to a losing business. — Lyric theatre, Earlville. 111. — Neighborhood patronage. The Three Musketeers, with Douglas Fairbanks. — Great. Everybody was pleased. Run it by all means. Business poor due to Christmas week. — A. A. Acri, Acri's theatre. Marietta. Pa.— Small town patronage. Little Lord Fauntleroy, with Mary Pickford. — Absolutely Miss Pickford's best. Went good for two days. Third day dropped off due to bad weather. Buy it right and run it. Pleases every one from nine to ninety. — R. L. Behler, Royal theatre, Garrett, Ind.— Neighbor1 hood patronage. Way Down East, a D. W. (iritfith pro-; duction. — Without doubt or competition the greatest and finest picture ever shown here. Pleased 100 per cent. Every small town exhibitor should get this one. — M. Hillyer. Pastime theatre. Reserve. Kan. — Small town patronage. The Three Musketeers, with Douglas Fairbanks. — A good title. My patrons do not like costume stuff. Flopped on second night of run. — Guy M. Wampler. Royal theatre. Palestine, 111. THE BIRTH OF A NATION, a D. W. Griffith production. — Have never shown this, as my theatre is in the ultra reformed State of Kansas. However, as 1 read the ad of United Artists in the "Herald" I must boost it along on its revival. If you live in a state where the freedom of the press is not trampled upon by narrow reformers, by all means show it.. It is wonderful. — M. Hillyer, Pastime theatre. Reserve, Kan.