Exhibitors Herald (Dec 1922 - Mar 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1922 - Mar 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1922- Mar 1923)
Leaf #:
000545
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

January 20, 1923 EXHIBITORS HERALD 71 Universal The Loaded Door, with Hoot Gibson. — For us Gibson is the best star Universal has. He certainly makes westerns that are different. Nothing impossible that only a super man could do. — R. Ross Riley, Wigwam theatre, Obcrlin, Kan. — General patronage. Under Two Flags, with Priscilla Dean. — A good box office bet. Pleased all who saw it. Some real action in this ,\vith pleasing story. Rental a little high, but picture should make good if exploited properly. — E. L. Wharton, Orpheum theatre, Glasgow, Mont. — Neighborhood patronage. Her Night of Nights, with Marie Prevost. — Dandy good picture. — L. 1!. Greenhaw, Strand theatre, Leslie. Ark. — Small town patronage. Paid Back, with a special cast. — First of "Winning Nine" and if the rest is no better I got hooked. Not as good as their regular program pictures. Very i^ood picture just the same, but you had to get the start of it or you were lost all the way. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronige. The Galloping Kid, with Hoot Gibson. —Excellent program feature with good 'omedy injected. — Gem theatre, Waterville, Minn. — Small town patronage. Another Man's Shoes, with Herbert Rawlinson. — A line program picture. This will go good if your patrons like Rawlinson. — J. W. Andresen, Rialto theitre, Cozad, Neb. — Neighborhood patonage. Wolf Law, with Frank Mayo. — Very zood program picture. Drew well and )leased. — H. J. Trainer. Pastime theatre. Blue Mound. 111. — Small town patronage. Don't Shoot, with Herbert Rawlinson. —An interesting crook story that pleased >ur patrons. — H. G. Stettmund, Jr.. Jdcon theatre, Chandler, Okla. — General lalronage. Don't Shoot, with Herbert Rawlinson. —One of Rawlinson's best. Much beter than most Jewels. — Thos. Crawford, ■itrand theatre. Griswold, Iowa. — -Neigh>orhood patronage. The Trap, with Lon Chancy. — I personally consider this a splendid picture md it pleased my patrons 100 per cent, business only fair. Ran it Friday and Saturday before Christina s. — George l aughan, Grand theatre, Dunnville, Ont.. Canada. — General patronage. Human Hearts, with House Peters. — \ very good program picture, but not a uper special by any means. If you can my it at a reasonable rental, do so. It iffers good entertainment.— E. L. Wharon. Orpheum theatre, Glasgow, Mont. — Neighborhood patronage. Human Hearts, with House Peters. — NORMA TALMADGE and Eugene O'Brien as they appear in "The Voice from the Minaret" presented by Joseph M. Schenck through First National. Picture opens with California pepper trees in place of the oaks of the Ozark mountains. Exteriors taken in California and plainly show it. Good story and splendid work by star. It pleased our crowd. — M. L. Guier, Auditorium theatre, Slater, Mo. — Small town patronage. Human Hearts, with House Peters. — This play sure cops the berries for the sob stuff. — V. Machek, Jr.. Liberty theatre, De Pue, 111. — Neighborhood patronage. Human Hearts, with House Peters. — A 100 per cent picture. People came to me with pleasing remarks for a week after. — F. A. Sunderhof, Rex theatrei, .Scobey, Mont. — Neighborhood patronage. The Fire Eater, with Hoot Gibson. — This is second Gibson picture I have ever used and I think it pleased everyone. Better than the average Western picture. — S. G. Ihde, Photoplay theatre. Ashland, Kan. — Small town patronage. The Storm, with House Peters. — Can only add one more O. K. to chorus of approval. Virginia Valli should come in lor credit with Peters and Moore, however.— P. G. Estee, Fad theatre, Brookings, S. D.— Neighborhood patronage. The Storm, with House Peters. — Greatest business in ten years and that with raise in admission from ten and thirty to twenty and forty cents. Used windowcards and circus heralds in country roads. — W. F. Loibl. Chimes theatre. Cedarsburg, Wis. — Neighborhood patronage. The Storm, with House Peters.— Wonderful picture. You can. give this one plenty of push and not have to wonder if you went too far. — F. A. Sunderhof. Rex theatre, Scobey, Mont. — Neighborhood patronage. The Storm, with House Peters.— Did better business on The Storm than Way Down East. Little Lord Fauntleroy or The Three Musketeers.— V. Machek. Jr.. Liberty theatre. De Pue. 111.— Neighborhood patronage. The Storm, with House Peters. — The type of picture that always pleases here. Good story, good acting with the best forest fire scene I have ever seen. I did not hear one adverse comment, which is unusual. Keiual was mgh, nut i made some profit also. — Howard Varing, Royal theatre, Spirit Lake. Iowa. — Neighborhood patronage. The Storm, with House Peters. — A dandy good picture that SMOUiU >atisfy most everyone. Very few of my patrons disliked it. Had a Dig carmvai and fair to buck and as a result I showed up red, but am going to re run it. — Howard K. Allen, Rialto theatre, Harlingen, Tex. — Small town patronage. The Trap, with Lon Chancy. — A picture that lost good chance to make good. No action except what you imagine only. Only program picture. — J. W. English, Seminole theatre. Homestead, Fla. — Neighborhood patronage. The Man Who Married His Own Wife, with Frank Mayo. — Poor picture. No plot. Had good n any kicks on this one. First time he failed here. — Herzog Bros., Select theatre, Hawesville, Ky. — Small town patronage. Tracked to Earth, with Frank Mayo. — Good Western picture. Beautiful desert scenery. Kept interest all way through with good ending. — J. C. Harlan, Pastime theatre, Humphrey, Ark. — Neighborhood patronage. Tracked to Earth, with Frank Mayo. — Pretty fair program picture. Played to empty seats. 22 below zero. The hot stoves were more attractive than Mayo. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. Afraid to Fight, with Frank Mayo. — One of the best Mayo pictures I ever saw. Plenty of action in this. Don't be afraid to boost it, as it will make good. — K. A. Bechtold. Opera House, Martinsville, 111. Afraid to Fight, with Frank Mayo. — Five reels of action coupled with good acting and pleasing story. At the renta' it costs you will prove a winner. — S. M. Southworth, The American theatre. Canton, N. Y. — Neighborhood and college patronage. HEAD1N' WEST, with Hoot Gibson — He drops 2,000 feet from an airplane via parachute, rides the bucking broncho for a bone-breaking fall, rescues the girl on a mad run-away at the very edge of the precipice, (and Man, how that girl can ride), and rescues her again under fire. His flying mounts are a pleasure to the eye. More knockouts than in the record of John L. — all rolled on five coils. The photography is sharp and clear, with the "art" whiskers cleaned off, and that's the best of all. — Dan Conners, Piper's Opera House, Virginia City, Nev. The Bear Cat, with Hoot Gibson. — Good Western but not as good as a lot of others. Did not draw very well. — Herzog Bros., Select theatre, Hawesville, Ky. — Small town patronage. The Bear Cat. with Hoot Gibson. — Another winner from Hoot. Extreme cold is knocking the spots out of us. Business way off. — F. E. Sabin. Majestic theatre, Eureka, Mont. — Small town patronage. A Delicious Little Devil, with Mae Watch Out For A FRONT PAGE STORY THE TRUTH ABOUT GORHAM PACKED 'EM IN AT tPTRAND, NEWARK "ONLY A SHOPGIRL