Exhibitors Herald (Dec 1922 - Mar 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1922 - Mar 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1922- Mar 1923)
Leaf #:
000546
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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72 EXHIBITORS J I E R A L I) January 20, 1923 Murray. — This reissue sells, hut did not make good for me. — J. W. English, Seminole theatre, Homestead, Fla. — Neighborhood patronage. A Wonderful Wife, with Miss duPont. — About the best thing that she has done so far. Not an exceptional program picture but a good average one, and it will suit an average audience. — Clyde Allen, Casino theatre, Antwerp, N. Y. Foolish Wives, with Eric Von Stroheim. — Good picture, but did not get the business for me to pay the price. — J. W. English, Seminole theatre, Homestead, Fla. — Neighborhood patronage. Foolish Wives, with Eric Von Strohcim. — This picture is a big disappointment. Paid too much for it. Played it two days to very poor business. Had one call for it so we booked it. rive bucks would have been too much for it. — Geo. J. Kress, Hudson theatre, Rochester, N. Y. — Neighborhood patronage. The Storm, with House Peters. — Best picture ever in this town. You cannot go wrong on this one. Kan three days in 200 seat house. Good business at ten and twenty-five cents. — Sigma theatre, Johnstown, Ohio. — Transient patronage. Red Courage, with Hoot Gibson. Good Western. Will please all that like, this type of picture. — E. D. I. una, Cozy theatre, Lincoln, Ark. — Neighborhood patronage. Once to Every Woman, with Dorothy Phillips. — Very good offering. Some good acting by Miss Phillips, good set tings, good photography, and will please 90 per cent. — Crosby Swierske, Rex theatre, Colby, Wis. — Small town patronage. Sure Fire, with Hoot Gibson. — Good entertainment. One patron remarked that "Hoot's smile is contagious and you just couldn't keep from liking the sonof-a-gun." — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patronage. Wild Honey, with Priscilla Dean. — This would \re a good program picture, but not a special. By the way, just what is a special? — R. Ross Riley, Wigwam theatre, Oberlin, Kan. — General patronage. Wild Honey, with Priscilla Dean. — Big houses. Fair. Funny how Priscilla could spend hours on the veldt without a tear or wrinkle in her skirt and hosfi Funny she could not retrace her steps in the sand. Her "lost" stunt was a scream. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. The Trap, with Lon Chancy. — Fine picture. While this picture is mostly Chancy alone, he certainly does fine acting. The scenery and photography wonderful. You won't go wrong on it. — Anderson & Weatherby, Gem theatre, Omaha, Neb. — Neighborhood patronage. The Delicious Little Devil, with Mac Murray. — Very good picture. Pleased 90 per cent. Several good comments. With Mae Murray and Valentino, it makes a good drawing card. Can make a little money on this as should be able to buy it right. — Crosby & Swierske, Rex theatre, Colby, Wis. — Small town patronage. The Man Who Married His Own Wife, with Frank Mayo. — Good action picture. Has some wonderful shots taken on the ocean during the shipwreck scenes. It will please 100 per cent. — H. E. Swan, Empress theatre. Kearney, Neb. — Neighborhood patronage. Trimmed, with Hoot Gibson. — A dandy program picture. Pleased fair business at twent3r and forty cents. — E. L. Whar CONSTANCE BINNEY m a scene from "A Bill of Divorcement," the feature produced abroad and which Associated Exhibitors is distributing. ton, Orpheuni theatre. Glasgow, Mont.— Neighborhood patronage. Reputation, with Priscilla Dean.— Very good. One of Dean's very best. She is in a class by herself when it comes to. this kind of acting. Sold as a special and worth it. Boost it and it will stand advance in admission and please 90 per cent.— Crosby & Swierske, Rex theatre, Colby, Wis. — Small town patronage. The Scrapper, with Herbert Rawlinson. — Excellent program feature full of action.— Gem theatre, Waterville. Minn. — Genera] patronage. Action, with Hoot Gibson. — Book it and advertise it. Some real action. Gibson is a great drawing card here on a Saturday night. — Guy M. Wampler. Royal theatre. Palestine, 111. — Neighborhood patronage. Across the Deadline, with Frank Mayo. —A good picture. Pleased all who saw it, but not as good as some others of his pictures. — E. D. Luna, Cozy theatre, Lincoln. Ark. — Neighborhood patronage. Across the Deadline, with Frank Mayo. — Pleased. — Dan Conners. Pipers Opera House, Virginia, New — Genera! patronage. Across the Deadline, with Frank Mayo. — Very good picture. Mayo draws them in for me. — L. B. Greenhaw, Strand theatre. Leslie, Ark. — Small town patronage. The Devil's Pass Key, with Erich Von Strohcim. — Sold by Universal as special. Nothing to it; lay off this one. Advertised by Universal as with and by Von Strohcim. He is not in picture at all. — Crosby & Swierske, Rex theatre, Colby, Wis. — Small town patronage. The Man Under Cover, with Herbert Rawlinson. — If your patrons like crook dramas — give them this one. It sure has the "pep" and "punch" to it. Patrons all say it's a very interesting subject.— H. E. Swan, Empress theatre, Kearney, Neb. — Neighborhood patronage. The Man Under Cover, with Herbert Rawlinson. — Written by prisoner in Arizona State prison and drew well on that account. Makes fair program picture. — Giacoma Bros.. Crystal theatre, Tombstone, Ariz. — General patronage. Foolish Wives, with Eric Von Stro heim. — Very, very poor. Over estimated. Can't see the million dollars or one tenth part of it. Small town exhibitors, do not book it. — Guy M. Wampler, Royal theatre, Palestine, 111. — Neighborhood patronage. Foolish Wives, with Eric Von Stroi heim. — Picture is so cut that there is no story. Flopped badly. — Geo. Vaughan, Grand theatre, Dunnville, Ont.. Canada. — Genera! patronage. No Woman Knows, with Mabel Julienne Scott. — Rather a disappointment. Some good characters, but the fault seems to be poor directing. — J. Winninger, Davison theatre, Waupun, Wis. — Small town patronage. Luring Lips, with Edith Roberts. — All O. K. but title. Pleased a good sized house. — F. E. Sabin. Majestic theatre, Eureka, Mont. — Small town patronage. Afraid to Fight, with Frank Mayo — Substituted for another picture. It proved a very good attraction. Considering that we had no chance to advertise it, did very nice business — E. L. Franck, Oasis theatre, Ajo. Ariz. — Neighborhood patronage. Man to Man, with Harry Carey.— The best Carey picture we have played so far. — J. Winningcr, Davison theatre. Waupun, Wis. — Small town patronage. Man to Man, with Harry Carey.— One of the best Westerns, I thought. Used this at ten and thirty cents, a ten cent raise, and had only one kick. Lots of comments. Book it if you can buy it right; if not, lay off. — J. VV. Boatwright. Radio theatre, Ozark, Mo. — Neighborhood patronage. Man to Man, with Harry Carey. — Good picture. Only fair business. Ran Monday and Tuesday before Christmas when business is always light. — Geo. Vaughan Grand theatre, Dunnville, Out., Canada — Genera! patronage. Conflict, with Priscilla Dean. — Ver> good picture and will please 90 per cent Not as good as Outside the Law oi Reputation, but will please. Miss Deal makes most any picture good. — Crosb? & Swierske. Rex theatre, Colby, WisSmal! town patronage. Vitagraph When Danger Smiles, with WiHiar Duncan. — Fine program picture thatwi' please all classes. Above the averag Western, but action aplenty. You won go wrong on this one. — Anderson I Weatherby, Gem theatre, Omaha, Nel — Neighborhood patronage. The Ladder Jinx, with a special cas — Good comedy-drama. Fair business.G. Strasser & Sons, Emblem theatr Buffalo, N. Y. — Neighborhood patroi age. The Little Wildcat, with Alice Ca houn. — Exceptionally good program pi> ture. Patrons commented favorably c' it. — H. G. Stettmund, Jr., Odeon theatr Chandler, Okla. — General patronage. A Girl's Desire, with Alice Calhoun.Fine picture that pleased a fair Sund; business. Alice always pleases our p trons. This picture should please an where. — Anderson & Weatherby, Ge theatre, Omaha, Neb. — Neighborhoc. patronage. Divorce Coupons, with Corinne Gr fith. — Very good picture. Good businei — G. Strasser & Sons, emblem theati Buffalo, N. Y. — Neighborhood patro age. Her Lord and Master, with Ali Joyce. — Good. A favorite with r house. — Grand theatre, Shawneetov III. — Neighborhood patronage. My Wild Irish Rose, with a spec