Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
000282
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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42 EXHIBITORS HERALD January 5, 1924 ILLUSTRATING THE LETTERS set Ala^ "lt<),4«i!^ Jm/ Cenu/nO. 4uMJo^ Jjuolj. l/Aiiny\wj^(X.<iijj\iA. CoaAj Look oot,' + + jhn, Syiu IZkq Last HAHnihiG-l +4+ 7iU ©eMc^i^ (UfO Prepare! K K K Is Coming It's Here! Kcaton's Kolossal Komedy "Our Hospitality" ASTOR Theatre NOW ABOVE: Display ad for First National's "Ashes of Vengeance," by Frsuik H. Bums, Beacham theatre, Orlando, Fla. Letter in this issue. ABOVE, LEFT: Teaser cards for Associated Exhibitors' "The Destroying Angel," subject of E. E. Bair, State, Uhrichsville,' O., in letter this week. BELOW: Card on "The Mark of Zorro," United Artists, printed by Roy W. Adams, Pastime, Mason, Mich. Letter herewith. BELOW, LEFT: Teasers on "Our Hospitality," Metro, by Len S. Brown, Astor, St. Paul, discussed in his letter. RIGHT: Display ad on Metro's "Strangers of the Night," by Thomas S. Daley, now directing the Algoma, Sault Ste. Marie, Ont. THE"! 'XLL GO TO THt .'^LCOMA BEST • MWilllii' 8^'f PICTURES ^pffiflfSB^ MUSIC WATCH FOR IMPORTW^ ANNOUNCEMENT SATURDA") Mason, Mich., Dec. 3. 1923 Dear Friend: When you see ::ouglas Fairbanks in 'THE MARK OF ZORRO" at the Pastime Theatre this week you will see one of his finest pictures ; a splendid story, in a romantic setting, of youth's Intolerance of oppression and wrong, with everything you li: e In a play — rich comedy, melodrama, emotional interest, and dominating the whole picture, the eternal spirit of youth, the dazzling action, and the athletic feats possible only to Douglas Fairbanks. See it Thursday, Friday or Saturday. I '11 guarantee you two hours of clean entertainment. Admission, 30 cents each evening, Saturday matinee 25 cents, 15 certs for ch' Idren. Cordially yours, ROY W. Adams, manager.