Exhibitors Herald (Mar-Apr 1924)

OzlAml /it TZamdam SAN FRAN CISCO ''Heritage of -"Desert" Sends} / Gross to Front — ' Again the Granada took the JeadJ With "The Heritage of the Desert,"] seeming to bear. out the evidence of the past few weeKs that the picture! going publis js turning to high class/ Weste'-j fp^m-eg..*-^ ■ r'* ' -Variety NEW YORK •Pan" for the theatre" and made then a contribution Milch has perhaps the best chance/ of survlya,I of any \ja^. written by a living author. / -Hey wood Broun in "The World' ST. LOUIS ST. LOUIS' RECORDS St, Louis, Feb. 27. "The Shadows of Paris" and Paul Whiteman's "Collegians," at tb» Missouri last week, broke the house record. The gross was $21,519, playing to 41,905 persons. Sunday another record went by the board when "The Stranger" opened and drew $6,700, the largest t for A flingla <ta;y. -Variety NEW YORK | BUth iEe Rivoli and the Kiaito I also had exceptional weeks. At the former house, Pola N«grl In "The Shadows of Paris," pulled a gross, of $30, CHICAGO Chicago, Feb. ST.y Business in the picture houses was exceptionally big, with "The Ten Commandments" breaking all records at the Woods by grossing $li»,400 on its second week there. It in said at the theatre" that half ^of the sale in advance from points outside of. Chicago. The top at this house is $1.50. which makes ft the highest price film In the loop, but the public does not seem to be aftected by those lVricee. ^4^sa^ngton;f Birth NEW ORLEANS ,-iBeTfy — TT.gOO: G») — "His ^ChT, fdren's Children." Surprised wiseJberea and brought Liberty its best) [business ofwintcrr Variety PHILAOELPH I A 'triori;! Swanson in "The Hiuninta? !J Strd.7 which hne been ut tmr-S*nSif on « Theatre rliv laif.t3Ba jawks, eaters upon n Itho rhrrd V Rftl; tomorrows' ._ At every M •showing flB» -8 U rft'Ti "his bee i) crowded fi With admirers (»" -Ol^ri:; Ki^ :i -.'f j LOS -Record ANGELES ^•"""Barrle wrote "Peter Iion Dollar — "The .Humming! iBird" (Paramount). (2,200; 25-65.) 1 Ipicture highly praise*, with returns I [accordingly. *2*.860. ./ r HSrauman's Egyptian — "Ten Com-l fmandments" (Paramount). (1,800:1 [ 50-ToO.) Special exploitation among j Organizations and lodges holding upl e«rd box office figures <X2th weekh j -Variety NEW YORK "Spring Cleaning," Eltinge {t week). One of Selwyns' mone.> makers ami one of several shews of Ebglish writing successes oi Broadway. Last week in -nine performances business" again w^nt to nearly $16,009; best figure. >3 .: "Spring Cleaning" Rights Sold , Famous' Players Lasky have bought the screen rights to "Spring Cleaning" from the Selwyns. -Variety DETROIT -'T|he Stranger" A H""'^?^ -bwU'f,"'^ *nlA' is "ThV ^ary£ex^rs-J1hc moving pioture f i£ which Betty Conapson, Richard Dfx and NTvilly Marshall are starring at the Adams theater \thia_-^k. -Free Press JPH I LADE LPH I A_ ' Covered '"Wagon'' (i-Wresi. £tb| week)., Fjnal week for tins bij-pic-l ture which has been wallop here. Way o*4Sr3t. of last week. bat. came back, grossing abdut~?iS,tMH>f Stanley — "Pied Piper Malone" (Paramount^. Critical roasting and bad weather couldn't dent business. Around $24,500 (4,00%; 50-75). Stanton — "The Humming Bird" (Paramount,12d week). Slso panned by critics, but developed strength, and held" for third week; „ $11,000 (1,700; 50-75)! Fox— "West of the Water Tower" (Paramount), First non-Fox bookingin house and hit; $15,000 (3,000; j 0Q) BALTIMORE Steps Out," the Dougu itu proved ' good draw at this! jjguge, over :;$4.000 in atx) -Variety WASHINGTON D. C ^ Columbia— "TKe -.Stranger.') 4 a sign. i^ujmj.lUn_ motion pictured )t^°r^F^H^^^L,mt Production! The SUajiger^offei-ed-at the ColnmMa thiSjgSE^I portrays splendidlv John GSnsworthy's novel "The First and the Last" and is st distinct departure from the usual lot of screen -Star BUFFALO "Rugglesof Red Gap" Big Success James .Crone's prodactioa._.o.tL. "Rnggle& of Ked Gap," featuring Edward Horrob, Ernest Torrence. tois Wilson and Frttal Ridgeway, is a great huifi hi ng bit at Sbea'ajtottb Park" *J_ * -Times WASHINGTON D.C. PICTUREW YOURN^A' mmm It is tqJh^mu^aL^elxinient of both screen and pjjjjlje that there are not nSo^Cl^Saocge Melfords 'roaming atioutin^Qaiifornia's sunkist hills, fbr~nTs name has come to fee. a guarantee ~th\t he keeps the faith and'jSKJSTus something wholesospe a njj^ refreshingstraight gojjOfie a^oul^er. an ad; mirable exa'mple of which is to be' seen In his "Flaming Barriers" at J the Palg^c Tf^eater thig... weejv. i -Times PHI LADELPHIA , Philadelphia, Feb, 27. .'The splash made by the opening j of i '"The Ten CtmiDaendmenta'' it th* Aldlno theatre was the feature j of last week, indications are for an j ertended_and _ a»^-°°fif|^ fnfntffa-'i -Variety NEW YORK mates tor Last Week '"^>». Miss Bluebeard^ (Broa<3. Ifevelopecl great <rtreagtU aid of extra rnatinee, w.enf 400, as "high i\ Ssure aa -Variety paramount (pictures PRODUCED BY FAMOUS PLAYERS I ASKY CORPORATION ft ADOLPH ZUKOB Pi.»j,rf»»t — "NEW YORK CITY*