Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00047
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29, 1924 EXHIBITORS HERALD 37 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of March 29 Stories Told h the Camera Three of the brighter lights of filmdom return to Hollywood. Left to right: Samuel Goldwyn, independent producer for First National, Norma Talmadge, First National star, and Joseph H. Schenck, Norma's husband and producer of Talmadge Productions. Joseph Schenck and his wife have been "vacationing." Walter Hiers, the first male star to be nominated in the "Herald Only" Club Favorite Star contest, is trying to make Dorothy Devore jealous. Hiers, appearing opposite Dorothy in the Christie feature, "Hold Your Breath," is showing the star his latest popularity trophy. From her expression 'twould seem the young woman is properly impressed. Left to right: Thomas J. Geraghty, Jack Pickford, Marilyn Miller, Allan Forrest and his wife, Lottie Pickford. Rumor is current that Jack Pickford and Marilyn Miller are to be starred in Geraghty 's new production at the Pickford-Fairbanks studios. Jack Pickford's last Allied Producers and Distributors picture, "The Hill Billy," is said to be enjoying great success. Pete Hanlon, owner, Virginia theatre, Vallejo, Cal. Regular fellow and oldest exhibitor in California. Started in 1907 M. H. Haas, Progress theatre, San Francisco Cal., who holds the enviable record of six years in motion picture business.