Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00048
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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38 EXHIBITORS HERALD March 29, 1924 Eugenia Dennis, the Kansas psychic marvel, foresees visions of a great future for Baby Peggy, star in Principal Pictures "Captain January." Irving M. Lesser, vice-president of Principal, screened pictures of the starlet from which Miss Dennis made her observations. Left to right: Mr. Lesser, Miss Dennis and Baby Peggy's Photo. Colleen Moore will follow her success in "Flaming Youth" and "Painted People" with the "Perfect Flapper," which Jack Dillon will direct as a First National production. This combination should provide a box office bet. "Herald" photos by H. E. N., the initials signifying none other than Harry E. Nichols of "Herald's" circulation department. Is there anyone who doesn't know Harry ? Betty Compson, who is somewhat of a natator herself, chats with the champion swimmers, "Stubby" Kreuger, Johnny Weismueller and "Bob" Skelton, during production in Florida of "Miami," the Alan Crosland society drama which will be distributed through Hodkinson. J. E. Storey, general sales manager for Pathe Exchange, Inc., for whom the company's annual sales contest has been named. The Storey Pennant Race starts on March 23. Shirley Mason, "Herald Only" club favorite star contender, has signed a new Fox contract and has started work on "The Strange Woman," under direction of Edmund Mortimer.