Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00049
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29, 1924 EXHIBITORS HERALD 39 The unique in premieres was the opening on the Bowery instead of on Broadway of the Universal-Jewel, "Fools Highway," a story of New York's Bowery of thirty years ago. Mary Philbin is starred. Above and at right are views of the lobby of the Atlantic Garden as it was decorated for this unusual world premiere. Star and publicist. Lew Cody (left) who enacts the title role in the S-L attraction, tion, "The Shooting of Dan McGrew," which will have its premiere under Metro distribution on March 31, and Bert Ennis, popular exploitation and publicity chief of the Sawyer-Lubin forces. Clarence Badger directed "The Shooting of Dan McGrew" under Mr. Sawyer's supervision. A closeup! A group of prominent Shriners were initiated into the realm of pictureland by Mary Pickford. The United Artists star stands in the center of the group gowned in the costume of her latest feature, "Dorothy Vernon of Haddon Hall." On her left is Imperial Potentate Conrad V. Dykeman, while on her right is Mrs. Dykeman. Miss Pickford and Douglas Fairbanks are in New York for premieres of their latest attractions. Beautiful Evelyn Brent who had feminine lead in the Fox specials, "The Arizona Express" and "The Plunderer," has been cast to play opposite John Gilbert in "The Mark of Cain."