Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00050
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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40 EXHIBITORS HERALD March 29, 1924 Nothing can harm this bunch. They all have their legs crossed. Scene from the Fox comedy-special, "The Last Alarm," featuring the horse Arabia. " He put her in a pumpkin shell, and there he kept her very well." Mae Busch, Goldwyn star, presents charming version of the Mother Goose rhyme. Harry McCoy must be a giant killer or something. He doesn't seem a bit afraid of Jack Earle with whom he is starred in the monthly Century comedy releases. But then Jack Earle doesn't look very ferocious. This good looking chap is John Harron, who will costar with Dorothy Mackaill in the coming Frank Woods production for Hodkinson, now under way. Lucila Mendez, whose exotic Spanish beauty plays an important part in the cabaret scenes in Metro's "The Uninvited Guest,*' directed by Ralph Ince. Lucila is the daughter of the Venezuelan ex-president.