Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00051
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29, 1924 EXHIBITORS HERALD 41 Al Christie, head of the comedy organization, and F. C. Munroe, president of Hodkinson, snapped at the former's studio where the first of the features to be distributed through Hodkinson has gone into production. They both look well and happy. Visitors on location where "The Sea Hawk" is being produced for First National, left to right: John McCormick, J. G. Von Herberg, N. K. Sims, Milton Sills, who is playing the title role, Watterson R. Rothacker, Richard Rowland, Lyman Ahbe and Sam Katz. 6 Flora Le Breton, English star, who will play ingenue lead in "Another Scandal," a Hodkinson picture. The above tribute was tendered Mary Pickford on the occasion of the luncheon given Mr. Edison on his last birthday. The picture shows the front and back of Miss Pickford's menu and the signed tribute of the famous inventor. Monta Bell, director of Warner's "Broadway After Dark," will direct for them "How to Educate a Wife." Yakima Cannutt, champion cowboy, now supporting Jack Hoxie in "The Phantom Horseman," a Universal feature western. According to report, Cannutt is the world's champion in his line, and according to the picture he sure knows how to handle a lariat with the best of the western boys. W. A. Bonynge (left), president of the Commercial National Bank of Los Angeles, and Cecil B. DeMille, director general of Paramount and first motion picture executive to be made active head of a financial institution. DeMille has been elected vice-president of the new Hollywood agency of the Commercial.