Exhibitors Herald (Mar-Apr 1924)

March 29, 1924 EXHIBITORS HERALD 61 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1924 This is the original exhibitors' reports department, established October 14, 1916. Beware of cheap, misleading imitations. "What the Picture Did for Me" is the one genuine source of exhibit or -writ ten box office information. Address: "What the Picture Did for Me," EXHIBITORS HERALD, 407 South Dearborn Street, Chicago, III. Associated Exhibitors Three Miles Out, with Madge Kennedy. — A very good sea story. Harrison Ford is fine in this picture. Went over very good for us. Buy it. You'll make money with it. Six reels. — "Punch" Dunkel, Pastime theatre, Iowa City, Iowa. — General patronage. The Courtship of Miles Standish, with Charles Ray. — This may be a good picture in its class, but class of this kind don't get the money. I bought this before it was released and took the salesman's word for it that it was a winner. This salesman was not satisfied with telling me what a wonderful picture it was but wanted to tell the professor of our schools, which we did. Well, we played it two days to just 83 per cent of the film rental. In other words, we paid Associated Exhibitors 17 per cent for the privilege of playing this picture, after buying the advertising and paying transportation both ways. — D. W. Wilson, Wilson theatre, Rupert, Idaho. — General patronage. Going' Up, with Douglas MacLean. — Good, but not as good as "The Hottentot." I did not make anything on it. The weather and the roads were terrible, so hardly made expenses, but no fault of picture. Seven reels. — Mrs. C. C. Alguire, Coloma theatre, Coloma, Mich. — General patronage. Going1 Up, with Douglas MacLean. — Good picture, but I paid too much for it. Lost money. The picture was considerably exaggerated in places, while the story was very good, but be careful that Pathe don't sting you on this one. Pathe does not seem to have any judgment as to what rentals to charge small towns. Six reels. — W. D. Patrick, Strand theatre, Florala, Ala. — General patronage. Tea With a Kick, with a special cast. — Absolutely nothing about it to entertain. Supposed to be a comedy-drama, but they missed it. Nothing to it but a bunch of movie actors having a big blow out, same as you have heard of in the newspapers. Six reels. — W. D. Patrick, Strand theatre, Florala, Ala. — General patronage. Silas Marner, with a special cast. — This would have been a great picture if we had it all, but instead of getting the seven reels we got less than five reels. Many of the main features were gone, even the horse failed to appear. Rotten deal. — W. H. Dean, Ideal theatre. Windfall, Ind. — Small town patronage. Grandma's Boy, with Harold Lloyd. — Splendid picture. Gave satisfaction. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. Alice Adams, with a special cast. — Lovely Sunday picture. A credit to any house. — Chas. Hyde, Grand theatre, Pierre, S. D. — General patronage. Till We Meet Again, with Mae Marsh. — They looked at the 11x14 lobby and kept right on going. Showed to empty seats. If your crowd likes a lot of killing and you don't care what you show them it will fill the bill. You will be better liked for not playing it. Six reels.— G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. j Up to Date Reports in Tins Issue | 1 Among the new pictures re 1 J ported this week are: After the Ball The Fast Express George Washington Jr. Let's Go Name the Man The Night Hawk H Phantom Justice Scaramouche This Freedom | Three Miles Out Three O'Clock in the Morning Woman to Woman ■ Woman's Woman lllilllililllllllH F. B. O. After the Ball, with Edna Murphy. — This picture I consider a real box office attraction. A picture I ran three days and the third day was much better than the first. Many favorable comments. — L. T. Lester. Jr., Ideal theatre, Columbia, S. C. — General patronage. After the Ball, with Edna Murphy. — Good picture, good business. Fifteen and twentyfive cents. Packed house. — W. D. La Ferry, Rossville theatre, Rossville, Ga. — Neighborhood patronage. Phantom Justice, with Rod LaRoque. — Very good crook story, well liked by our people. Could use more of this kind. Six reels. — Amsberry & Leutzinger, Carthage theatre, Carthage, S. D. — Small town patronage. The Mask of Lopez, with Fred Thomson. — If you haven't run this one be sure you don't let your competitor get it. When I say it pleased 100 per cent that's mild. Fred Thomson sure gets the action in his pictures and his horse is just as good. Five reels. — D. A. White, Cozy theatre, Checotah, Okla. — General patronage. Fashionable Fakirs, with Johnnie Walker. — Not at all bad. Put it on with a Western for a Saturday night program and the two features gave good satisfaction. Five reels. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — General patronage. The Fair Cheat, with Dorothy Mackaill. — 'Very good. Fine business. People liked it and told us so. Five reels. — Ira Stevens, Whynot theatre, Greenfield, Ind. — General patronage. The Fair Cheat, with Dorothy Mackaill. — Photography poor, print dark. Just a fair picture. — H. A. Felps, Comet theatre, Shelton, Neb. — General patronage. Judgment of the Storm, with Lloyd Hughes. — A great picture with a wonderful story. Can be compared with any F. B. O. special. Book it. Seven reels. — N. Russell, Russell theatre, Barnesboro, Pa. — General patronage. Judgment of the Storm, with a special cast. — As near a 100 per cent picture as we have ever shown. Has everything that goes to make up a first-class audience picture. Glad we played it. Seven reels. — Amsberry & Leuzinger, Carthage theatre, Carthage, S. D. — Small town patronage. Mary of the Movies, with a special cast. — A good business getter and sent them home pleased. Don't be afraid of this; it will make you money. — Clifford L. Niles. Grand theatre, Anamosa, Iowa. — General patronage. The Miracle Baby, with Harry Carey. — This is as good a Carey as we ever ran. Ran "Fighting Blood" No. 4. Made a fine program. Five reels. — Welty & Son, MidWay theatre, Hill City, Kan. — General patronage. The Mysterious Witness, with a special cast. — A pretty good program picture that will please most any type of audience. Print in good condition. Six reels. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Westbound Limited, with a special cast. — Ran this two days to nice business and satisfied patrons. — 'John F. Rees, Regal theatre, Wellsville, Mo. — General patronage. Westbound Limited, with Ralph Lewis. — Great drawing card. Picture satisfies all. — W. F. Loibl, Chimes theatre, Cedarburg. Wis. — General patronage. The Kickback, with Harry Carey. — I think this is the best Carey picture we have played to date. Print was in good shape and pleased a full house. Six reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. The Remittance Woman, with Ethel Clayton.— If the Chinese like movies they'll enjoy this' one. Lay off this. Some told us it was rotten. Too much of the Oriental. Did not please. Good print. Six reels. — Mrs. W. J. Carter, Maxine theatre, Croswell, Mich. — Small town patronage. The Fourth Musketeeer, with Johnnie Walker. — Pleased well here, as most of this star's pictures are pleasing, as he is very clever. Film in good condition. Six reels. — D. A. White, Cozy theatre, Checotah, Okla. — General patronage. Desert Driven, with Harry Oarey. — A regular Carey picture. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. Human Wreckage, with Mrs. Wallace Reid. — Didn't quite break our house record on this, but almost, at forty and twenty cents. Draws like a mustard plaster and seemed to satisfy all. — Welty & Son, MidWay theatre, Hill City, Kan. — General patronage. Human Wreckage, with Mrs. Wallace