Exhibitors Herald (Mar-Apr 1924)

March 29, 1924 EXHIBITORS HERALD 63 piiiiiiiiiiiiiiiibiiiiiiiiiiiiiiiiiiiiihiiiii i iiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiim HiiiiinijniiiiimiiiiiiiiimiJitnjiimiHiiiiiimiJiiHiimiiHtiiiiiiiTHiiiimimiiiiuiijmiiMiiiiiM "Herald Only" Club Gains Six; Veteran and Newcomer Give Reasons for Joining In cleaning up some old files I ran across the inclosed letter. I wonder how many exhibitors still in the game can show an earlier subscription date (Sept., 1917). NOTE: Mr. Hartman enclosed an Exhibitors Herald acknowledgment of subscription dated September 25, 1917. It is the only paper I take now and I find it covers everything. Jenkins, Rand, and others may know more about pretty stars and be better judges of pictures, but I wonder how long it took them to wake up to a real trade paper. Enclosed you will also find some reports. Some reports, I notice, say a picture is poor because they bought it for a special and paid big money, when probably the picture is a good program picture and would be worth running if bought right. Let's, if we buy a special and it turns out a program picture, say that it would make a good program picture. Not all do this, but some, I notice, do. — C. M. HARTMAN, Liberty theatre, Carnegie, Okla. Enclosed find application for membership in "Herald Only" Club. Have only been in the game since January 1 and will say that "What the Picture Did For Me" department is the cat's whiskers. Am sending a report on a picture with this letter. — A. E. WILLIAMSON, Idlehour theatre, Monroe, Ga. Enclosed find check for subscription to the "Herald" for two years. You may count me as a member of the "Herald Only" Club and I wish to second the nomination of Gladys Walton in the Favorite Star Contest. — FLOYD PERRY, Majestic theatre, Eldon, la. Not having heard anything lately from J. C. Jenkins or Fred Meyer and a lot of the other boys, I thought it best to write you and see if I could not start something. To begin with, I wish you to enter my name in the "Herald Only" club. By doing this, maybe some of them birds will start something. I wish it understood that I am not related to the Boll Weevil family just because I live in Georgia. I will have to admit that I have been laying down on the job by not making a report to the "Herald," but Measles will stop even J. C. from making reports. Three cheers for Alkali Ike. I notice he is on the job most every week. I certainly would like to meet that 'ar Rawhide Rosie. I'll bet she's a peach. It's a pleasure to read what these birds have got to say in the "Herald" each week. The "Herald" is the only paper I take time to read and I would not be without it.— C. H. SIMPSON, Princess theatre, Millen, Ga. NOTE: Enrollments this week bring the club membership to 159. L. A. m Burson, Sun theatre, Gothenburg, Neb., and J. Bailey, Dixie theatre, Shelbyj| ville, Term., are other members added. The club roster, brought up to date, appears on the opposite page. EXHIBITORS HERALD, 407 S. Dearborn St., I g Chicago, 111. Gentlemen : I wish to join the "Herald Only" Club formed by contributors to your "What the Picture Did For Me" department. j (Exhibitor) i J (Theatre) (City) I (State) | [ llMMMiiiwiiiiiiiililiim well as the boys and men. A high-class Western. Book it quick if business is slow'. Seven reels. — '"Punch" Dunkel, Pastime theatre, Iowa City, Iowa. — General patronage. Painted People, with Colleen Moore. — They are raving about this yet. Many said it was the best in a long time. Good for the whole family. Seven reels. — J. G. Catlow, Auditorium theatre, Barrington, 111. — General patronage. The Love Master, with Strongheart. — A 100 per cent picture. Beautiful scenery. Dogs do everything but talk. Plenty of action, thrills and everything. Tell 'em you got a real picture and watch them come out smiling. 6% reels. — Frank L. Stannard, Liberty theatre, Long Beach, Cal. — General patronage. The Love Master, with Strongheart. — Another one of the good First National's. Consider this a very wonderful production, as good if not better than "The Silent Call." Seven reels. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — General patronage. Twenty-One, with Richard Barthelmess. — At last we have Dick in a role suited for him. Nothing big or spectacular but darn good entertainment. Had many of our patrons tell me they enjoyed it very much. Seven reels. — Frank L. Stannard, Liberty theatre, Long Beach, Cal. — General patronage. Twenty-One, with Richard Barthelmess. — For those who like Dick, a very good show. Nothing to rave about, but it is good average entertainment. Seven reels. — J. C. Catlow, Auditorium theatre, Barrington, 111. — General patronage. Her Temporary Husband, with Owen Moore. — A swell Saturday picture. I thought that the roof would raise with the uproar. Seven reels. — J. G. Catlow, Auditorium theatre, Barrington, 111. — General patronage. Black Oxen, with Corinne Griffith. — I will say here is an unusual box office picture that caused a great deal of talk, some for and some against, but do not believe the anti's are so much against the production as they are the improbable story. To me the work of Corinne Griffith is marvelous when you think back to the old Vitagraph days of this star. Conway Tearle comes up to expectations in his part and the rest of cast is of the highest type. Business good two days but failed to make money owing to high exhibition value. Eight reels. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. Black Oxen, with Corinne Griffith. — Pretty deep for a small town audience to appreciate. Got a good crowd first night but none the second. Eight reels. — J. G. Catlow, Auditorium theatre, Barrington, 111. — General patronage. Black Oxen, with Corinne Griffith. — This pleased them all. The little flapper almost steals the picture. First National's pictures tower far above the rest. The St. Louis exchange gives excellent service — trailers and quick deliveries of advertising, etc., to help the exhibitor put a picture over. Seven reels. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — General patronage. The Age of Desire, with a special cast. — "Very good indeed. Women enjoyed it more than the men. However, it will please both. Print in perfect condition. Six reels. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — ■ Neighborhood patronage. Chastity, with Katherine MacDonald. — Very slow moving story and nothing to it at all. I am glad we are through with her pictures. Six reels'. — J. G. Catlow, Auditorium theatre, Barrington, 111. — General patronage. Dulcy, with Constance Talmadge. — Absolutely this one and "Dangerous Maid" are the worst two pictures I have run of First National in over two years. Both are terrible and neither drew film rental. Am off of Miss Talmadge for good. Prints perfect. Seven reels. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Song of love, with Norma Talmadge. — Nice story and I really liked it, but the people wouldn't come out to see Norma in that type of a picture. Eight reels'. — J. G. Catlow, Auditorium theatre, Barrington, 111. — General patronage. Flaming Youth, with Colleen Moore. — Everybody but me liked this picture, that is the few who saw it at the Suburban, which wasn't many. Probably the principal reason why I didn't enjoy it was that I lost a big wad of money on the showing. However, I don't like flapper pictures anyway, which indicates that I either have good sense or that I am growing old. You say which. — Wm. H. Creal, Suburban theatre, Omaha, Neb. — Neighborhood patronage. Flaming Youth, with Colleen Moore. — ■ Good picture that got the business. Not as risque as the book and we are just as well satisfied that it isn't. Eight reels. — Crosby Bros., Lily theatre, Buffalo, N. T. — Neighborhood patronage. Ashes of Vengeance, with Norma Talmadge.—Very good picture and only one since "Smilin' Through" that got any business. But it did get business with a vengeance. Ten reels. — Crostiy Bros., Lily