Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00075
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29, 1924 EXHIBITORS HERALD 65 mam JACQUELINE LOGAN (Paramount) nominated by J. Bailey in "Herald Only" Club Favorite Star Contest. nothing will. I ran this Friday and Saturday and still heard comments for it on Sunday. Phillips very good, in fact I didn't think she was that good. Wallace Beery and Robert Ellis good too. Eight reels; good condition. — H. H. Binions, Cozy theatre. Toledo, Iowa. — Small town patronage. Fools First, a Marshall Xeilan production.— A good crook picture. Drew very well. Richard Dix is good drawing card for me. Did well, even if the weather was bad. Seven reels. — Earle Williams, Tivoli theatre, Knoxville, 111. — General patronage. Relug'e, with Katherine MacDonald. — Here is a good picture. No big special but just a good program picture. Miss MacDonald does some good acting and it pleased all who saw it. Six reels. — D. A. White. Cozy theatre, Checotah, Okla. — General patronage. Skin Deep, with Milton Sills. — Fine picture. Great for Legion benefit. Seven reels. — Thos. Crawford, Strand theatre, Griswold, Iowa. — General patronage. Skin Deep, with Milton Sills. — This is one of the good ones on the market. Can stand a raise in admission even if it is a little old. Step on it. Seven reels. — C. H. Lawrence, Lyric theatre, Strawberry Point, Iowa. — General patronage. Mother o' Mine, with Lloyd Hughes. — A good picture and has a good story. Ince's are all good. The print we had from Des Moines exchange was terrible. Last two reels all chewed up. Seven reels. — H. H. Binions, Cozy theatre, Toledo, Iowa. — Small town patronage. Mother o' Mine, with a special cast. — This old picture is far above the average of the specials coming on the market lately. Had 'em sitting on the edge of their chairs when they were making the record drive to save the boy's life. This mother stuff works' mighty well if you do not run that type of picture too often. You won't go wrong by boosting this one if you have it bought. Seven reels. — S. G. Hide, Photoplay theatre, Ashland, Kan. — Small town patronage. One Clear Call, with Milton Sills. — Wonderful picture with a fine cast. Business fair. No fault of picture. Seven reels. — Peck's theatre, LaSalle, 111. — General patronage. One Clear Call, with Milton Sills.. — An old one but it is certainly fine. Don't pass this one up. Ku Klux stuff handled very carefully. If anything, it is more antiKlan than pro. Certainly a wonderful cast headed by the greatest star on the screen today, who is going to walk away with the star contest in the HERALD — Miss Claire Windsor. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. The Sternal Flame, with Norma Talmadge. — Very fine picture of old France. Nominations Closed ; Vote To Follow Ele ctioneeringf Now for the fireworks! The oratory and the exhortation! Nominations in the "Herald Only" Club Favorite Star Contest are closed this week by motion duly seconded. J. Bailey adds the name of Jacqueline Logan to the ballot. No additional entries will be made unless mailed prior to publication of this notice. In fairness to all, a suitable period will be allowed for stump speeches and electioneering, after which the pictures of the candidates will be reprinted in a special art section and voting will be begun. Don't vote now! Wait for the ballot. I have been watching them pour in the stars in the Favorite Star Contest and I have waited to see who the good stars were and to see if any exhibitor would nominate the pretty little Miss Jacqueline Logan. I have been seeing all the stars for about 14 years in this business and you watch this little girl come up. Give her the pictures and she will beat them all. She is not only pretty, she is a great little actress, and I believe she will some day be popular enough to make money for other exhibitors as she has here. Anyway, she is now nominated by me as a great little star. — J. BAILEY, Dixie theatre, Shelbyville, Tenn. May I second grand old pal Jenkins' motion to close the nominations in the Favorite Star Contest? And may I add that this contest has given me a great deal of pleasure? What other trade paper ever thought of doing anything like it? They will probably try it now. You make an exhibitor part of the wonderful "Herald." You could not find a single member of the "Herald Only" Club that could run his show without the "Herald." You are part of our show and us. — GEORGE REA, Colonial theatre, Washington C. H., O. Someone nominated my favorite star along about the first of the contest and naturally I supposed she would be the only one the wise boys could pick out of all the screen stars of today. So I want to second some of the other boys' nominations for Norma Talmadge, queen of the silver screen. Now I believe the motion is in order that the nominations be closed, and I want to make that motion now. No use having any others nominated. Norma is the only one who has a chance to win anyhow, so why all this fuss about the others? Of course, I'll admit that some other stars would get in the good looking class, but such fellows as Grandpa Jenkins haven't as good eyesight as they used to have or they would have picked Norma too, so let's give her the prize now. She's bound to get it in the end. — S. G. IHDE, Photoplay theatre, Ashland, Kan. Louise Fazenda Corinne Griffith Viola Dana Claire Windsor Elaine Hammerstein Shirley Mason Louise Lorraine Norma Talmadge Gladys Walton Lila Lee Gloria Swanson Walter Hiers Colleen Moore Marie Prevost Alice Terry Bebe Daniels Lois Wilson Madge Bellamy Priscilla Dean Clara Kimball Young Dorothy Dalton Betty Compson Mabel Normand May McAvoy Barbara LaMarr Baby Peggy Constance Talmadge Lillian Gish Alice Calhoun Ethel Clayton Marion Davies Mary Philbin Bert Lytell Helene Chadwick Madge Kennedy Florence Vidor Madeleine Hurlock ' Katherine MacDonald Charles Ray Jacqueline Logan Now let us figure m | Having recently received a weekly program jj of coming attractions to his theatre from m Brother J. C. Jenkins, I noticed a photo prom ■ inently displayed therein of Viola Dana. On jp carefully perusing the reading matter under ( the cut I discovered that she confesses to eighteen Summers g this out according to arithmetic. As there is never any Winter in California and we have both Summer and jj Winter in this latitude, therefore the people in that state must enjoy two ( Summers to our one each year. According to this calculation, this very young g lady is but nine years of age. Brother Jenkins and Rand, I am sure surprised 3 at you. Brothers, do not be stampeded by the eloquent flow of language you have J been listening to in favor of Viola Dana. It ought to be enough honor for one g young lady to have as admirers two such stalwart and brainy exhibitors as ■ {Concluded on next page) JI!'l;S':l