Exhibitors Herald (Mar-Apr 1924)

March 29. 1924 EXHIBITORS HERALD 67 zyski. Majestic theatre, Mauston, Wis. — I General patronage. The Temple of Venus, with a special cast. — Something out of the ordinary. Scenery was wonderful. Never saw anything like it before. The attractive advertising matter drew a good crowd, considering the scarlet fever scare as competition. Pleased about 75 per cent. Seven reels. — Marion P. Bodwell, Paramount theatre, Wyoming, 111. — General patronage. Eyes of the Forest, with Tom Mix. — -Exceptionally good Tom Mix feature. Had good attendance and pleased everyone. Five reels. — C. Malphurs, Dreamland theatre, High Springs, Fla. — General patronage. Times Have Changed, with William Russell.— Good picture with good story. Five reels. — Peck's theatre, LaSalle, 111. — General patronage. The Eleventh Hour, with Charles Jones and Shirley Mason. — There is' plenty of action in this. If you bat your eye you have missed something. There are aeroplanes, motor boats, submarines, automobiles, wireless, parachute jumps, in fact this is speed from start to finish. Shirley does herself grand. She and Jones are shot out of torpedo tubes, which makes you sit up and take notice. It is good. Had fair attendance. Seven reels. — F. J. O'Hara, Community theatre, Elgin, Neb. — Neighborhood patronage. Ladies to Board, with Tom Mix. — Finest this star ever made. His leading lady, Gertrude Olmsted, being a home town girl, put this one over in big shape. Am bringing this one back for a second run. Six reels. — peck's theatre, LaSalle, 111. — General patronage. Big Dan, with Charles Jones. — A real good picture. Not a Western, however, but It's there just the same. Jones poses as a "woman hater," but later is changed over. Quite a bit of comedy throughout. I can't see why they think they have to have Jones in a Western all the time. This one isn't and the comments on it were better than some of his so-called "all Western pictures." Of course, to an exhibitor just booking Jones and Mix for their Western atmosphere, I suppose they would put up a howl to anything but a Western, but on the other hand, if they run all of those stars' products they should be satisfied and welcome a little change. Print new. Six reels. — H. M. Retz, Strand theatre, Lamont, Iowa. — Small town patronage. Big Dan, with Charles Jones. — This was a very good picture for Jones, not to be a Western. Enough comedy to hold interest of my patrons, but after all is said, keep Jones in Western pictures. If this had been a Western I am sure I would have showed it to one-third more people. Six reels. — Chas. E. Barber, Electric theatre, Tilden, 111. — General patronage. Skid Proof, with Charles Jones. — Good program picture with lots of action which centers around the auto races. Five reels. — M. Bailey, Strand theatre, Dryden, Ont., Can. — Small town patronage. Skid Proof, with Charles Jones. — Some picture. Better than any racing picture that Wallace Reid ever made. Pleased 100 per cent. Play it by all means. Not a dull moment. Give us more like this one, Buck. Six reels. — 'Mrs. W. J. Carter, Maxine theatre, Croswell, Mich. — Small town patronage. Skid Proof, with Charles Jones. — This one is a wow! When you run it, ask your friends to come and they will thank you for an evening's entertainment. It's got everything. Six reels. — C. H. Lawrence, Plaza theatre, Dundee, Iowa. — General patronage. Bucking the Barrier, with Dustin Farnum. — This was a very good picture but not up to his standard. Some good snow scenes but not much action. Five reels. — C. L. Brown, Paramount theatre, Elizabeth, La. — Small town patronage. Bucking the Barrier, with Dustin Farnum. — Not much to this one. This is my last Farnum. Olive oil, Dustin. Five reels. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. Bucking the Barrier, with Dustin Farnum. — -Very good. Business good with basket ball against us. Five reels. — Ira Stevens, Whynot theatre, Greenfield, Ind. — General patronage. Snowdrift, with Charles Jones. — No fault iiiiiiiiiiiiiiiaiiiiwiiiiimiinniiiiS 01 * 1 Your kki uolyumn "What the Herald Did For Me" (5) You will find herewith check for renewal for two years of Exhibitors Herald, as I think it is the best adapted to our needs of any of the trade papers I have run across, and we have seen several. We especially like "What the Picture Did For Me" and am now using it, we think to advantage, although we have never reported on any pictures. We are tempted to join the "Herald Only'' Club but fear we would neglect reporting as we should, but the Herald is the only paper for us as we see it now. I am giving them good stuff and have been buying largely from the reports in "What the Picture Did For Me" for some time and have received hearty commendation of our patrons and even public endorsement of the ministers from the pulpit. — W. 11. Dean, Ideal theatre, Windfall, Ind. NOT EVEN VACATION INTERRUPTS REPORTS Elwood, Ind. March 12, 1924. Gentlemen: Enclosed find reports on a few pictures. Mrs. G. and I are visiting relatives here for a couple of weeks. Expect to return home by the 24th. Amusement business is somewhat "shot" in this section the last week on account of unfavorable weather. Eight inches of snow here. Regards to the E. H. staff. Hope things are coming along nicely for all. HENRY W. GAUDING, Lincoln theatre, Pittsburgh, Pa. Majority Rule Is An American Principle In vour current (March 15th) issue, I note a certain report in which a contributor states, "I sure will lose faith in its value (referring to your department) if reports on pictures are anything like . Reading over The Box Office Record I found every report reading Al. This picture to my notion is absolutely nothing, etc." I happen to be one of the list who reported it Al. I wonder if it hasn't occurred to this contributor that there is just a slight possibility that he, against the long list, might be the one who is wrong. This contributor evidently values his single opinion against the field. Personally, I'd be far from sure I was right if all the others held a different idea. — Fred Hinds, Cresco theatre, Cresco, la. AT LIBERTY! DEAR "COLYUMN": Do you know of anyone in need of an expert exploiteer? Have just resigned my position, which I held for seven months, and am now seeking a new field. I am experienced in all kinds of light and heavy work, both road and street work. Can jump ditches, run on my side, run without gas, climb telephone poles, turn over and slide, in fact, no Michigan Orphan can do anything that I haven't done. Also, if anyone can hold me, I can do 48 mi. per hr. Thanking you and with kindest regards, I am, Yours very truly, OSCAR, Ford Hospital, Washington, C. H., O. CORRECTION In your issue of March 8th you printed a report from us on "Masters of Men" in the "What the Picture Did for Me" column. Through some confusion this report was signed "D. D. Lowery, Vaudette Theatre, Brewton, Ala.," whereas, it should have been "W. W. Lowery, Strand Theatre, Atmore, Ala." In the same mail, we forwarded you a report on "Environment." This report was signed "W. W. Lowery, Strand Theatre, Atmore, Ala.," whereas it should have been D. D. Lowery, Vaudette Theatre, Brewton, Ala." The signatures to the two reports were switched, in error. The Messrs. Lowery operate the two theatres above and usually, in making reports for both will come from the same theatre. We make this explanation in order that the exchanges will not take the wrong view of the matter, as "Masters of Men" has not been booked or played in Brewton, nor has "Environment" ever been booked or played in Atmore, and we will appreciate you printing a correction of this in order to eliminate any possible misunderstanding.— Vaudette Theatre, Brewton, Ala. iininiiiiiiiiiiiii^