Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00079
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29, 1924 EXHIBITORS HERALD 69 Loibl, Chimes theatre, Cedarburg, Wis. — General patronage. The Sin Flood, with Richard Dix. — A fair program offering. Contains some surprises. Flood scenes just fair. They have got to be big nowadays to please the public. Run it as program offering only. Six reels. — H. M. Retz, Strand theatre, Lamont, Iowa. — Small town patronage. The Sin Flood, with Richard Dix. — A very good picture. Can't go wrong on this one. Wonderful flood scenes. Six reels. — Peck's theatre, LaSalle, 111. — General patronage. Brothers TJnder the Skin, with a special cast. — An extra good comedy-drama that tickles married people and pleases all. — W. F. Loibl, Chimes theatre, Cedarburg, Wis. — General patronage. Mad Love, with Pola Negri. — Star excellent and she does some good acting in this one. Good business at regular price. Good for small town. Seven reels. — Mrs. L. M. Huyett, New theatre, Berry vi lie, Va. — General patronage. Broken Chains, with Colleen Moore. — Very pleasing offering and satisfied most of them. Severe weather knocked business. — W. F. Loibl. Chimes theatre, Cedarburg, Wis.— General patronage. Broken Chains, with Colleen Moore. — Drew better than expected. A good program picture. Seven reels. — C. Malphurs, Dreamland theatre, High Springs, Fla. — General patronage. The Stranger's Banquet, a Marshall Neilan production. — Good picture. Print bad. Business light. Seven reels. — Ira Stevens, Whynot theatre, Greenfield, Ind. — General patronage. The Stranger's Banquet, a Marshall Neilan production. — Good story; good cast. Gave satisfaction. That's that. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. Lost and Found, with House Peters. — Sold this one on its beautiful settings and South Sea scenery. Picture went over and pleased to good business. — Fred McCoy, Jefferson theatre, Springfield, Mo. — General patronage. Hodkinson The Night Hawk, with Harry Carey. — A pleasing picture that will easily satisfy people who like this style of story. Carey is as good as ever and it is a pleasure to watch him work. Six reels. — Frank L. Browne, Cabrillo theatre, San Pedro, Cal. — General patronage. The Hoosier Schoolmaster, with a special cast. — S. R. O. signs out. Parents and teachers sold tickets and helped to put it over. Picture O. K. Ran two days. Second day good. Six reels. — Ira Stevens, Whynot theatre, Greenfield, Ind. — General patronage. Michael O'Halloran, with Irene Rich. — A mighty sweet picture. Six reels. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — General patronage. The Kingdom Within, with Gaston Glass. — This is first class entertainment. Glass played the crippled boy. Starke was the outcast girl whose brother was in the penitentiary. Did not show why or how he got there. After he got out, the foreman of the lumber company was murdered and he was blamed for it, but the wroods foreman did the killing and was finally captured. Boy's arm got straight in a fight with the villain. This is very good. Seven reels. — F. J. O'Hara, Community theatre, Elgin, Neb.— Neighborhood patronage. The Gray Dawn, with a special cast. — -Another costume picture that didn't appeal and is very ordinary in every way. You couldn't get them out here on a costume picture with a cannon. Poor picture. Five reels. — W. A. Clark Jr., Castle theatre, Havana, 111. — General patronage. Cameron of the Mounted, with a special cast. — This is a good picture but the print is in bad shape. Price right. Good for small town. Six reels. — H. C. Lee, Auditorium theatre, Prattsburgh, N. Y. — General patronage. The Man of the Forest, with a special cast. — Everyone said good. I ran it writh No. 1 of serial, "In the Days of Daniel Boone," and only charged five and ten HOOT GIBSON and Laura LaPlante in the Universal-Gibson production "Ride for Your Life." cents. Had a big crowd but not much money, but got my serial started fine. Seven reels. — Mrs. C. C. Alguire, Coloma theatre, Coloma, Mich. — General patronage. Slim Shoulders, with Irene Castle. — A fair program picture that seemed to please here. Six reels'. — E. A. Armistead, Lyric theatre, Easley, S. C. — General patronage. The Sagebrush Trail, with Roy Stewart. — My audience enjoyed this immensely. The acting was simply perfect and scenery was only good. Six reels. — L. E. Joppa, Opera Hall theatre, Deerfield, Wis. — General patronage. The Critical Age, with a special cast. — A very good program picture. Five reels. — J. J. Casselman, Colonial theatre, Tracy, Minn. — General patronage. The U. F. Trail, with Roy Stewart. — If you have not played these Zane Grey pictures, by all means do so. They sure draw for the small town. Better than the later ones, as more of the people have read these older books. Film in good shape. Seven reels. — H. M. Retz. Strand theatre. Lamont, Iowa. — Small town patronage. Metro Scaramouche, a Rex Ingram production. — This picture went over big to big business at advanced prices. Ten reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. Three Ages, with Buster Keaton. — Pleased everyone. Young as well as old folks liked it. Six reels. — C. L. Brown. Paramount theatre, Elizabeth, La. — Small town patronage. The Eternal Struggle, with a special cast. — Here is a very tiresome, long-drawn-out story. Several in audience yawned or went to sleep. No pep, no interest, until eighth reel, when the rapid scenes awaken your interest. Eight reels. — Giacoma Bros.. Crystal theatre. Tombstone, Ariz. — General patronage. Soul of the Beast, with Madge Bellamy. — Put this on as a benefit for the swimming pool and had such a crowd I had to hang some of them up by the ears to make room. Every time Oscar appeared the kids nearly wrecked the place. An interesting, out of the ordinary program picture. Five reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville. Wis. — Small town patronage. Jazzmania, with Mae Murray. — This wasn't a very good picture. Mae has lost her drawing power here. As usual, we paid too much for a Metro. Nine reels. — Welty & Son. Mid-Way theatre. Hill City, Kan. — General patronage. Jazzmania, with Mae Murray. — I have always been able to send in a good report on all of Mae's previous pictures, but I had a lot of kicks on this one. In addition to being absolutely two reels too long, most of the kicks were on Mae's acting, which they complained of being dizzy and foolish. Most everyone comes to see her dance and when they have to sit through nine reels of dizzy acting to see a dance or two they go out with a groan. Nine reels. — =Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. The Woman in Bronze, with Clara Kimball Young. — Fine picture with some fine acting. This star is as good today as she ever was. Six reels. — Peck's theatre, La Salle, 111. — General patronage. A Noise in Newboro, with Viola Dana. — Viola goes to the city and comes back to give the home town crepe hangers the razz. Pretty good program picture. Syc reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. Her Fatal Millions, with Viola Dana. — Very good, also Laurel comedy. Made good program. Six reels. — Thos. Crawford. Strand theatre, Griswold, Iowa. — General patronage. Her Fatal Millions, with Viola Dana. — Good picture. This star is always good. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. Trifling Women, with a special cast. — This is a high class piece of work and Stone, LaMarr and Navarro were fine. However, didn't do much with it the second night. The flappers' thought it too improbable. Eight reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. Cordelia the Magnificent, with Clara Kimball Young. — Nothing much. Seven reels. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. June Madness, with Viola Dana. — -Fair program. Pleased majority. The people are awfully hard to get in a theatre just now. — Leslie Hables, Reel Joy theatre. King City, Cal. — Small town patronage. June Madness, with Viola Dana. — Miss Dana pleases immensely in this one. Print only fair. Six reels. — W. E. Elkin, Temple EXPLOITATION EXTRAORDINARY WILL BACK UP EMORY JOHNSON'S Wonderful New Motion Picture To be distributed by FILM BOOKING OFFICES JPP^ Watch for the Title ^gtQ