Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00081
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29, 1924 EXHIBITORS HERALD 71 other pictures, but it will go over in good shape. — Paul B. Hoffman, Legion theatre, Holyrood, Kans. — Small town patronage. The White Plower, with Betty Compson. — Did not get to see this one but from all reports It was O. K. We have found Paramount pictures strike a higher percentage of good ones. — Paul B. Hoffman, Legion theatre, Holyrood, Kans. — Small town patronage. The Exciters, with Bebe Daniels. — A fair picture that has a good cast and lots of action but poor story. — C. Malphurs, Dreamland theatre, High Springs, Fla.— General patronage. The Man Who Saw Tomorrow, with Thomas Meighan. — Poorest Meighan picture ever shown here. Don't disappoint Meighan fans by booking this. Tommy always draws good house but this one hurts him. Seven reels. — E. V. Kottas, Paramount theatre, Denton, Mont. — Small town patronage. Moran of the Lady Letty, with Dorothy Dalton. — A very good sea picture. Drew the Shebas to see "Valentino. You can't beat Paramount pictures. They are about the best drawing card for me. Seven reels. — Earle Williams, Tivoli theatre, Knoxville, 111. — General patronage. The Young Diana, with Marion Davies. — Fair picture. Will do for a program. — Chas. Hyde, Grand theatre, Pierre, S. D. — General patronage. Back Home and Broke, with Thomas Meighan. — Excellent picture. Very suitable for small towns. Eight reels. — Walter H. Musson, Queens theatre, Hespeler, Ont., Can. — Small town patronage. The Siren Call, with Dorothy Dalton. — Ran this Saturday with Our Gang in "Lodge Night" and had good comments on both. Dalton in Western plays well liked here. Print in good condition. Six reels. — Bricker & Green, Gem theatre, Green River, Utah. — General patronage. The Valley of Silent Men, with Alma Rubens. — Good program. Played it as church benefit show and majority were well pleased — Leslie Hables, Reel Joy theatre, King City, Cal. — Small town patronage. The Valley of Silent Men, with Alma Rubens. — Pleased our patrons. Good direction, good business at regular price. Seven reels. — Mrs. L. M. Huyett, New theatre, Berryville, Va. — General patronage. Only 38, with Lois Wilson. — -The fellows who have been complaining about too much jazz in pictures should play this one. Seven reels. — Wm E. Tragsdorf, Trags theatre, Xeillsville, Wis. — Small town patronage. Manslaughter, with Thomas Meighan. — I wish to repeat all the good said of this production. Step on this one with your advertising. — W. F. Loibl, Chimes theatre, Cedarburg, Wis. — General patronage. Manslaughter, with Thomas Meighan. — A wonderful production. Showed only one night and did good business. Would have done more another night but expect to have it again. Ten reels. — Earle Williams, Tivoli theatre, Knoxville, 111. — General patronage. Tlie Dictator, with Wallace Reid. — This one is old but is certainly worth playing. Keeps them laughing all the time. Six reels. — C. Malphurs, Dreamland theatre, High Springs, Fla. — General patronage. The Dictator, with Wallace Reid. — Another good Reid picture. Might be a little silly in some places but will please Reid fans. Good supporting cast. Six reels. — ■ Needham & Mattingly, De Luxe theatre, Moline, Kans. — Neighborhood patronage. The Woman Who Walked Alone, with Dorothy Dalton.— This is a pretty good picture, although an old one. — Welty & Son, Mid-Way theatre, Hill City, Kans. — General patronage. Grumpy, with Theodore Roberts. — One my patrons liked, those who could get there and were not snowed in. Had the road been passable I might have made some money, but as it was I didn't. Eight reels. — Mrs. C. C. Alguire, Coloma theatre. Coloma, Mich. — General patronage. Dark Secrets, with Dorothy Dalton. — Heard many favorable comments. Some say this was the best they had seen Miss Dalton in. Six reels. — C. L. Brown, Para TWO SCENES from "Broadway After Dark," a Warner Brothers production, featuring Anna Q. Nilsson, Adolphe Menjou and Carmel Myers. mount theatre, Elizabeth, La. — Small town patronage. Beauty's Worth, with Marion Davies. — Just another good program picture. No exceptional drawing power, but will please generally if you get them in. An excellent ladies' picture. — Fred McCoy, Jefferson theatre, Springfield, Mo. — General patronage. Zaza, with Gloria Swanson. — People told me they did not like Gloria in this type of story. Pleased about fifty-fifty. Eight reels. — C. L. Brown, Paramount theatre, Elizabeth, La. — Small town patronage. The Silent Partner, with Leatrice Joy. — Another good Paramount. Not big but it pleased all. Miss Joy is getting to be quite a favorite here. Seven reels.— C. L. Brown, Paramount theatre, Elizabeth, La. — Small town patronage. Glimpses of the Moon, with Bebe Daniels. — Played this as an American Legion benefit. Although this is a fairly good picture, would not consider it the kind for small towns. Had fair attendance considering the rain and bad roads. Seven reels. — Marion F. Bodwell, Paramount theatre, Wyoming, 111. — General patronage. Woman Proof, with Thomas Meighan. — Another winner for Tom. A George Ade story which pleased everyone. Stories like this one is what my patrons like him in. Eight reels. — C. L. Brown, Paramount theatre, Elizabeth, La. — Small town patronage. The Snow Bride, with Alice Brady. — Punk North woods drama. They're all alike. Alice Brady keeps them away. Six reels. — M. P. Foster, Orpheum theatre, Harrisburg, 111. — General patronage. Moran of the Lady Letty, with Dorothy Dalton.— This is a good picture for the small town. Didn't make any money but no fault of the picture. Seven reels. — H. C. Lee, Auditorium theatre, Prattsburgh, N. Y. — General patronage. The Law of the Lawless, with Dorothy Dalton. — This picture is good, and Dorothy is one of my favorites. That exhibitor who nominated her In the "Herald Only" Club favorite star contest certainly had good judgment. May I solicit your vote for my nominee, Louise Fazenda, this time, brother? And I will promise to vote for your choice next time. This picture added something to our yearly dividends. — Wm. H. Creal, Suburban theatre, Omaha, Nebr. — Neighborhood patronage. Adams' Bib, with a special cast. — "Adams' Rib" is good but too long for the frail story. Ten reels'. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. The Law of the Lawless, with Dorothy Dalton. — Costume picture with enough action to satisfy. Seven reels. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. To Have and to Hold, with Betty Compson.— Everything satisfactory about this but the length — too long. Film in fine shape. Eight reels. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. "To Have and to Hold, with Betty Compson.— Witli a little effort this excellent picture should clean up for any exhibitor. It doesn't matter whether or not they like costume pictures as this production has everything and will please all classes. Nine reels. — Brice M. Sweet, Opera House, Fillmore, N. Y. — Small town patronage. When Knighthood Was in Plower, with Marion Davies. — Extraordinary. We bought it right and made money on it. Small towns can't afford to pass this one up if they make the price right. Boost it and sell tickets in advance, at advanced price. — W. H. Dean, Ideal theatre. Windfall, Ind. — Neighborhood patronage. When Knighthood Was in Plower, with Marion Davies. — Exceptionally good picture and pleased all. Eleven reels. — Crosby Bros., Lily theatre, Buffalo, X. Y. — Neighborhood patronage. A Daughter of Luxury, with Agues Ayres. — A good little program picture which seemed to have pleased all. Five reels. — C. L. Brown, Paramount theatre, Elizabeth, La. — Small town patronage. A Daughter of Luxury, with Agnes Ayres. — Just a fair program offering. Five reels. — C. Malphurs, Dreamland theatre, High Springs, Fla. — General patronage. A Daughter of Luxury, with Agnes Ayres. — Dandy little comedy with nothing to it but entertainment. — Louis A. Van Alstyne, Already rumored in those mysterious undercurrents of the trade as something out of the ordinary — EMORY JOHNSON'S Tremendous New Film Epic To be distributed by FILM BOOKING OFFICES