Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00083
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29, 1924 EXHIBITORS HERALD Dunkel, Pastime theatre. Iowa City, Iowa. — General patronage. Bupert of Hentzau, with a special cast. — A very good picture that will please the better class. — Mrs. Frank Paul, Carlinville, 111. — General patronage. Shattered Idols, with Marguerite de la Monte. — Found this filled with exceptional photography and used it Sunday. Better than the average program picture and clean. Print good. Six reels. — Bricker & Green, Gem theatre. Green River, Utah. — General patronage. The Sign of the Hose, with George Beban. — Beban's acting in this is wonderful, and with proper settings and music you can put this picture over and please. It's truly a gem, but it must be sold to your public. — Fred McCoy, Jefferson theatre. Springfield, Mo. — General patronage. The Bohemian Girl, with Gladys Cooper. — Found this to be a good clean entertainment. Rather slow in action but true to gypsy life. A good feature for Sunday. Seven reels. — Bricker & Green, Gem theatre, Green River, Utah. — General patronage. Her Only Way, with Norma Talmadge. — Reissue. Norma held up the picture by her good acting, still the picture is nothing to brag about. Five reels. L. E. Joppa, Opera Hall theatre, Deerfield, Wis. — General patronage. Wife in Name Only, with a splendid cast. — Fair program picture. Use the name of Bertha M. Clay in your exploitation. Business only fair. — Fred McCoy, Jefferson theatre, Springfield, Mo. — General patronage. A Divorce of Convenience, with Owen Moore. — This is an average Moore picture. Plenty silly, if that's what your audience likes, and that's the only kind we have ever seen Moore play in. Five reels. — L. E. Joppa, Opera Haal theatre, Deerfield, Wis. — General patronage. The Heart of Wetona, with Norma Talmadge.— Here's a knockout if handled right. Played it third run, and after it had played In five and ten cent house, to more business and more satisfied patrons than a lot of the newer features. Also it was run on Monday and Tuesday. I told my people it was an old one and that it was one of the pictures that made these stars. — Fred McCoy, Jefferson theatre, Springfield, Mo. — General patronage. Daring Danger, with Pete Morrison. — Good program. — Bert Silver. Silver Family theatre, Greenville, Mich.— General patronage. The Girl From Nowhere, with Elaine Hammerstein. — This proved somewhat more interesting than some of the pictures we have had of this star lately. A fair program offering. Five reels. — L. E. Joppa, Opera Hall theatre, Deerfield, Wis. — General patronage. United Artists A Woman's Woman, with Mary Alden. — All the women and girls liked this. Pleased those that saw it. Picture is a little too long. Eight reels. — C. L. Brown. Paramount theatre, Elizabeth, La. — Small town patronage. A Woman's Woman, with Mary Alden. — A little long but a very good picture. Eight reels. — Geo. W. Tope, Dreamland theatre, Bandon, Ore. — Small town patronage. Tess of the Storm Country, with Mary Pickford. — A good clean rural comedydrama. A good theme with a popular star. This production is a super special in every particular and should please the most critical. Ten reels. — Wm. W. Peine, American theatre, Minier, 111. — General patronage. Tess of the Storm Country, with Mary Pickford. — Of course Mary always takes, but for the life of me I never could see where she could act; the same old little bag of tricks. When you get to a funny spot it's overdone until it's silly. I dare say Mary would have some job against present day favorites to gain the popularity she had some five years ago. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. Orphans of the Storm, a D. W. Griffith production. — This, with "Birth of a Nation" and "Tess of the Storm Country" were sold DOROTHY DEVORE in "Getting Gertie's Goat," an Educational-Christie comedy. to me at a good stiff price (for my house) and highly recommended as a "box office tonic." I think the exchange got most of the "tonic." Except "Birth of a Xation" I would not recommend any exhibitor to buy these at a price higher than a fair average. Picture entirely too long and some of it not pleasant at all, all critics notwithstanding. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. The Birth of a Nation, a D. W. Griffith production. — Well, just a box office breaker and one of the best pictures ever made. Maybe Griffith will make another one like it with "America" but I am in doubt of same, but if anybody will he can. Newprint, paper good. Had bad weather and vaudeville for opposition, but you tell 'em they sure suffered. Twelve reels. — C. C. Cronkhite. Lyric theatre, Fairview. Okla. — General patronage. The Birth of a Nation, a D. W. Griffith production. — Old but pleased 100 per cent, especially K. K. K. Although most of our people had seen it from one to three times, we did fair business. Several came both nights. Played on percentage. Book it. — W. H. Dean, Ideal theatre, Windfall, Ind. — Small town patronage. The Birth of a Nation, a D. W. Griffith production. — This is one that can be run yet and get some money on it. Weather against me so I got another day for it. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. The Shriek of Araby, with Ben Turpin. — A good comedy and seemed to please all here. We ran it with a Pathe Playlet (three reels) and it made a dandy program. These Pathe Playlets sure come in fine a lot of times, and they are good. Five reels.— Geo. W. Tope, Dreamland theatre, Bandon, Ore.— Small town patronage. Garrison's Finish, with Jack Pickford.— A good race horse picture. Photography excellent. Two days at ten and thirty cents to packed house. Eight reels. — Wm. W Peine, American theatre, Minier, 111. General patronage. The White Bose, a D. W. Griffith production.—Advertised big and did good business first night. Picture did not please SO per cent knocked picture and second day practically nothing. — W. E. Craig The Craig theatre, Rayne, La.— General patronage. Way Down East, a D. W. Griffith production.— This is some picture. Pleased good crowd. Drew good, although it was old. Why on earth don't they cut them down to six or seven and not over eight reels? Eleven reels. — W. D. Patrick Strand theatre, Florala. Ala.— General patronage. The Buling Passion, with George Arliss. — Splendid. The Arliss pictures are all worth while. Clean family entertainment. Six reels.— L. P. Charles, Grand theatre, Chetek, Wis. — General patronage. The Buling Passion, with George Arliss. — A splendid picture that pleased all. Not not of those impossible kind. Seven reels. — Wm. W. Peine, American theatre, Minier, 111. — General patronage. The Love Flower, a D. W. Griffith production.—Old picture but it sure is a dandy. Talk about swimming, they sure pull it off in this one. United Artists will treat you right with their service and their prints are all in first class condition. Eight reels. — C. C. Cronkhite, Lyric theatre, Fairview, Okla. — General patronage. The Mark of Zoro, with Douglas Fairbanks.— A typical Fairbanks production. Plenty of action and a good story. Not the newest picture but certainly one of his best. Eight reels. — Wm. W. Peine, American theatre, Minier, 111. — General patronage. The Girl I Loved, with Charles Ray. — Absolutely nothing to it. The silliest picture I ever saw and most of my patrons did not fail to stop and tell me the same. Some walked out before the middle of the picture, although it pleased two or three patrons. Eight reels. W. D. Patrick, Strand theatre, Florala, Ala. — General patronage. Universal Jack o' Clubs, with Herbert Rawlinson. Good picture. — H. A. Felps, Comet theatre,. Shelton, Nebr.— General patronage. Jack o' Clubs, with Herbert Rawlinson. — His latest and positively his best picture. He takes the role of an Irish cop and shows skill in handling a gang of crooks. Book it, it's a sure bet. Five reels. — Peck's theatre, La Salle, 111. — General patronage. His Mystery Girl, with Herbert Rawlinson.— A very good comedy-drama. This star is always good. Five reels. — Peck's theatre, La Salle, 111. — General patronage. At the ASTOR HOTEL where every noon time gather some of the brains of the industry, rumors have already been heard about the bigness of the new Johnson picture. Every exhibitor remembers "IN THE NAME OF THE LAW"— "THIRD ALARM '— "WESTBOUND LIMITED"— "THE MAILMAN"— Now, just wait till you see — EMORY JOHNSON'S Tremendous NEW Picture To be distributed — along huge lines — by FILM BOOKING OFFICES