Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00085
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29. 1924 EXHIBITORS HERALD 75 To My Exhibitor Friends I have never before written an advertisement and only because of my great faith in the success of my last picture, "BY DIVINE RIGHT," am I writing these few words to my many exhibitor friends. "BY DIVINE RIGHT," made by the Grand-Ascher Company, is one of the finest pictures in which I have ever acted. It has everything. It has thrills, it has a most astounding train wreck, it has drama carried to the very highest degree, it has happiness, romance, beauty and great appeal. It is the kind of motion picture that builds up at the box office each succeeding day. Although it was released by the Film Booking Offices just a few days ago, I have already had a number of letters from Exhibitors expressing their satisfaction with the splendid results of the picture. This is all very gratifying of course. I am intensely interested in seeing "BY DIVINE RIGHT" played in as many theatres as possible throughout the world because it carries such a big theme. It is easy to watch. It is simple to understand. It is fine, wholesome, and most refreshing in the character of entertainment that it provides. I hope that I am able to make more pictures as big as "BY DIVINE RIGHT." The excellent advertising material provided for the picture by the Film Booking Offices, if properly used, will hit with telling effect at your box offices. I commend it to all my exhibitor friends. I know it will make money for you all. Cordially and sincerely yours,