Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00087
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29. 1924 E X H I B [TORS H E R A L D 77 Directed M ST. CLAIR Wain F B O. smashes all records. We crashed the records for big business for thousands of exhibitors with VYITWER'S " FIGHTING BLOOD" Series. And now, although hardly released, our wonderful new WITWER Series, "THE TELEPHONE GIRL," is sweeping the country in a wave of tremendous popularity. Exhibitors are mopping up with this new series. You have bewitching Alberta Vaughn, Kit Guard. Al Cooke, George O'Hara, and practically the entire original cast of " FIGHTING BLOOD." Man, here's your ance. Nothing more to say at all, except GET BLS\ . FILM BOOKING OFFICES OF AMERICA, Inc. 723 Seventh Avenue, New York City Saks Office United Kingdom: R-C Picture Corp., 26-27 D'Arblay St.. Wardour St., London, W. 1, England