Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00089
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29, 1924 EXHIBITORS HERALD 79 Is No. 3 OF F. B. O.'S SIX BIG WESTERNS Starring FRED THOMSON World's Champion Athlete and Stunt Man and SILVER KING the Horse the Whole World Loves — 689663 A FILM BOOKING OFFICES OF AMERICA INC. Presented By MONOGRAM Pictures Corp. ANDREW J. CALLAGHAN President Here's unquestionably the greatest series of big time Westerns in years, — already a sweeping National success and only on the market about four weeks, a record not equalled by any Western pictures ever released. INSTANT, IMMEDIATE, and OVERWHELMING POPULARITY have greeted Big handsome FRED THOMSON and his remarkable horse SILVER KING. No. 1— THE MASK OF LOPEZ— No. 2— NORTH OF NEVADA— No. 3— GALLOPING GALLAGHER ... And COMING are "THE SILENT STRANGER" —"SPORTING BLOOD" and one more, making the Big 6 in all. Crowd pulling showman's posters and accessories. Ask any exhibitor who has played the first two. That's all, except if you love money — grab this brand new series, F. B. O.'s BIG SIX.