Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00090
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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80 EXHIBITORS HERALD March 29, 1924 this is the poorest one I ever ran. Brothers, lay off and don't get stung. — H. A. Felps, Comet theatre, Shelton, Neb. — General patronage. The Santa Pe Trail, (Arrow), with a special cast. — Ran this after "Jungle Goddess," which is entirely a different type ot a serial. First episode starts out fine. Advertising is something like "Covered Wagon." A good Indian serial with plenty of action. — N. Russell, Russell theatre, Barnesboro, Pa. — General patronage. The Steel Trail (Universal), with William Duncan. — Just finished it. This is a good serial and held up to the last. — E. A. Armistead, Lyric theatre, Easley, S. C. — General patronage. The Way of a Man (Pathe), with a special cast. — Just got nicely started on this one when we were closed up on account of the scarlet fever epidemic. Just finished first episode. Had many comments on it. People are coming that never before would follow a serial. For a fact it is the best serial I ever saw. I believe it is almost as good as "The Covered Wagon." Two reels. — Marion F. Bodwell, Paramount theatre. Wyoming. 111. — General patronage. The Way of a Man (Pathe), with a special cast. — A serial that ought to please most any audience. It sure has action. Have run four episodes. All good. Two reels. — D. A. White, Cozy theatre. Cheeotah, Okla. — General patronage. The Way of a Man (Pathe), with a special cast. — We have shown the first two chapters of this serial. The action is picking up but can't say how it will hold them yet. It seems rather tame after just finishing "Haunted Valley." Two reels — Needham & Mattingly, De Luxe theatre, Moline, Kans. — Neighborhood patronage. Short Subjects Fighting Blood (F. B. O.), with George O'Hara. — Second series. Started this series last Friday and I believe the second series will be better than the first series. I advise every exhibitor to run this series. Two reels. — C. W. Glass, Star theatre, Trenton, Tenn. — Neighborhood patronage. The Leather Pushers (Universal), with Reginald Denny. — I haven't got much more to say about this series. Still holding up to standard, and everybody likes it and therefore I am well pleased. Two reels. — D. C. Frew, Franklin theatre, Figgott, Ark. — General patronage. Back to the Woods (Educational), — This is a good comedy of its kind. Could have been better. Two reels. — E. E. Gailey, Crystal theatre, Wayne, Nebr. — General patronage. The Bar Ply (Pathe), with the Dippy Doo Dads. — Once a month is enough for these animal comedies, although they are clever. One reel. — M. P. Foster, Orpheum theatre, Harrisburgh, 111. — General patronage. A Bear A Boy and A Dog (F. B. O ). — A comedy that sure pleased the kids. If you have this one coming boost it good. It's there. Two reels. — Chas. E. Barber. Electric theatre, Tilden, 111. — General patronage. The Bell Hop (Vitagraph), with Larry Semons. — He places his own gang and" they always come to see him. Two reels. — M. Bailey, Strand theatre, Dryden, Ont., Can. —Small town patronage. The Big Show (Pathe), with Our Gang. —Fine for everyone. Lots of fun and new gags galore. They draw exceedingly well. Two reels. — F. E. Sabin, Majestic theatre. Eureka, Mont. — Small town patronage. Busy Baddies (Educational) A Christie Comedy, with Neal Burns. — Good comedy. Two reels. — Walter H. Musson, Queens theatre, Hespeler, Ont., Can — General patronage. The Champeen (Pathe), with Our Gang. — Here is one that will cause you grief after you run it. I had about half my chairs loose from floor the next morning. Bui they all enjoyed it so I did not mind a little extra work. Two reels. — D. A. White, Cozy theatre, Checotah, Okla. — General patronage. A Charmed Life (Vitagraph), with Jimmy Aubrey. — A mighty good comedy. Book it. Book print and price right. Two reels. — SCENES FROM "His Forgotten Wife," a forthcoming F. B. O. release, starring Madge Bellamy, Warner Baxter and Hazel Keener. Mrs. W. J. Carter, Maxine theatre, Croswell, Mich. — Small town patronage. Columbus (Pathe). — A credit to any theatre and draws the crowd that we hardly ever get. Should be played with a comedy feature like Coogan or a comedy-drama. Four reels. — Clifford L. Niles. Grand theatre, Anamosa, Iowa. — General patronage. The Dark Horse (Pathe) an Aesop Fables.— Say, if you are not showing this man's comedies you ought to be arrested for cheating your patrons. The cleverest piece of work I ever saw. Pleased 100 per cent. 2/3 reels. — D. A. White, Cozy theatre, Checotah, Okla. — General patronage. Derby Day (Pathe), with Our Gang. — It's good and what few came out to see it enjoyed it very much. Two reels. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. The Piddlin' Fool (Hodkinson), with Charles Murray. — I didn't see this one, but I heard them yelling, so I know it must have been pleasing them. Print in good condition. Two reels. — W. E. Elkin. Temple theatre. Aberdeen. Miss. — Neighborhood patronage. A Fish Story (Pathe), an Aesop Fable. — This is good, as is the case with all these cartoons, but 1 want to advise brother exhibitors to make a special request to get this particular one to go with "All the Brothers Were Valiant." I did not play them both on same night but they should be. % reel. — Robert L. Anderson, Olympic theatre, Forks, Wash. — General patronage. The Halfback of Notre Dame (Pathe). — Here is a knockout of a comedy. Pathe is releasing the best comedies on the market. If you are looking for some good comedies, get busy with Pathe. Two reels. — "Punch" Dunkel, Pastime theatre, Iowa City, Iowa. — General patronage. High and Dry (Pathe), with Harold Lloyd. — Here's what I call a real comedy, full of laughs all the way through. My patrons were all for it. Two reels. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. Jamestown (rathe). — A fair picture but strictly historical. Showed feature with it and it went over good. — Welty & Son, Mid-Way theatre, Hill City, Kan. — General patronage. Jamestown (Pathe). — This is the second of the Chronicles of America series and is "all to the good." I believe any exhibitor who passes up this series of pictures is missing a good thing. When you can tie up to a series of pictures that will set the support ot" your school superintendent, your teachers, parents and different organizations you have got something — and remember this series of pictures will extend over a period of about three years. And, they can be bought very reasonably. We run them with a Pathe Playlet (three reels) and an Our Gang comedy (two reels). Makes a fine show. Four reels.— Geo. W. Tope, Dreamland theatre, Handon, Ore. — Small town patronage. July Days (Pathe), with Our Gang. — Just fair and will get by. — Clifford L. Niles. Grand theatre, Anamosa, Iowa. — General patronage. ""just Passin' Thru (Pathe). with Will Rogers.— Fair comedy. Rogers don't "do his stuff" in this like his other pictures. Two reels. — M. P. Foster, Orpheum theatre. Harrisburg, 111. — General patronage. Let's Build (Pathe), with the Spat Family.— Very funny. Something different. Two reels. — Ira Stevens, Whynot theatre, Greenfield, Ind. — General patronage. Lightning Love ( Vitasraph), with Larry Semon. — A knockout comedy. Two reels. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — General patronage. Little Miss Hollywood (Universal), with Baby Peggy. — Not much to this one. Baby Peggy and her eyes are about all. Two reels. — Russell Armentrout, K. F. theatre, Pittsfield, 111. — General patronage. Lonesome Luck (Universal), with Jack Daugherty. — This is a dandy two reel Western and Jack seems to be a pleasing sort of a fellow to look at. Two reels. — Wm. E. Tragsdorf, Trags theatre. Neillsville, Wis.— Small town patronage. Mummy (Fox), with Si Jenks. — Another good Sunshine comedy. Two reels. — H. M Retz. Crystal theatre, Aurora, Iowa. — Small town patronage. My Wife's Relations (First National), with Buster Keaton. — Play this, and if they don't like it, close up and get somewhere where the people are human. Buster is sure there. Two reels. — D. A. White, Cozy, theatre, Checotah, Okla. — General patronage. Neck and Neck (Educational), with Lige Conley. — Good comedy. Two reels. — Walter H. Musson, Queens theatre, Hespeler, Ont.. Can. — Small town patronage. The Noon Whistle (Pathe), with Stan Laurel. — An average comedy. One reel. — H. H. Binions. Cozy theatre, Toledo, Iowa. — Small town patronage. One Terrible Day (Pathe), with Our Cans. —This is the second of this line of comedies I have used and I can't see where the other boys get so much to brag about in them. The ones I have used failed to get over as they should. Two reels. — S. G. Ihde, Photoplay theatre. Ashland. Kan. — Small town patronage. A Pair of Kings (Vitagraph), with Larry Semon. — I don't think they liked this comedy. Didn't hear many laughs. Two reels. — C. L. Brown, Paramount theatre, Elizabeth, La. — Small town patronage. The Roaring Lion (Fox), an Imperial comedy. — Pretty good for this new series. Better than average comedy. Two reels. — M. P. Foster, Orpheum theatre, Harrisburg, 111. — General patronage. Saturday Morning (Pathe). with Our Gang. — -We used this same night with "Dr. Jack," Harold Lloyd, and it's fine and first patient "Dr." has is the freckled faced boy that is shown in "Our Gang." Book both if you want everyone going out to say, "My,