Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00091
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29. 1924 E XHIBITORS 1 1 E R A 1.1) si OONT book and boosr It's packing 'em in everywhere ! ! ! OF AMERICA. INC. YOU VE never seen such crowd pulling posters in your life. You've never seen such alluring lobby photos, or ads. With Grace Darmond, Warner Baxter, Ruby Miller and a great cast — with big scenes and this mountainous title — "ALIMONY", you simply can't help but pack 'em in as is being done everywhere throughout the length and breadth of the land. See this picture, and you'll understand it's mop up possibilities. Your nearest F. B. O. Exchange will give you that well known well liked F. B. O. service. FILM BOOKING OFFICES OF AMERICA, INC. 723 7th Avenue, New York City Sales Office United Kingdom: R-C Pict. Corp., 26-27 D'Arblay St., Wardour St., London, W. I. England