Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00092
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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82 EXHIBITORS HERALD March 29, 1924 EVERY PICTURE Every picture is important. If it's sold it's bought and if ifs bought it's exhibited — to profit or loss. Big pictures and little pictures take from or add to the same bank balance. When every picture exhibited every week by every exhibitor is reported to every other exhibitor k will be possible to kill the losers at the first run house and perpetuate the profitable career of the money maker. To perfect this system of picture selection by box office proof is every exhibitor's business. Use this blank now and a supply for future use will be sent you. Address: Exhibitors Herald, 407 South Dearborn St., Chicago, I1L Tide Star Producer Remarks Title Star Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood Pat ronage City State that's a good show." — C. C. Bisbee, Columbia theatre, Poynette, Wis. — General patronage. The Bopin' Fool (Pathe), Will Rogers. — My people enjoyed this very much. An out of the ordinary comedy. If you missed it go back and pick it up. Two reels. — Clifford L. Niles, Grand theatre, Anamosa, Iowa. — General patronage. The Sleep Walker (F. B. O.), with Monty Banks. — One hundred per cent knockout. Some comedy. Thirty minutes of solid roar. If you are not running Monty Banks and Sid Smith you are making a mistake. Two reels. — Roy L. Downing, Ozark theatre, Ozark, Ala. — General patronage. Spooks (Pathe), with Lige Conley. — Very good. Has several good comedy situations and keeps audience in good humor. Film is fair shape. Two reels. — Miller & Wilcox, Lake View theatre, Lake View, Iowa. — General patronage. The Tailor (Fox), with Al St. John. — This is only a fair comedy. This bird is slipping. If they are not better fast I am off them for good. Two reels. — C. H. Moulton, Bijou theatre. Beach, N. D. — Small town patronage. This Way Out (Educational), with Lige Conley. — This is good. One of the best and has plenty of laughs. There is a very clever dog and a cat scene that is rich. I find Educational is giving us the best line of comedies of any. Two reels. — C. H. Moulton, Bijou theatre, Beach, N. D. — ■ Small town patronage. Three Cheers (Educational). — Great comedy. Continual laughter. Book it. Two reels. — C. F. & H. L. Krieghbaum, CharBell theatre, Rochester, Ind. — General patronage. Three Strikes (Educational). — A fine Mermaid comedy. Crazy, but all comedy. Two reels. — Gem theatre, Waterville, Minn. — General patronage. Tire Trouble (Pathe), with Our Gang. — Not quite as good as previous Our Gangs but good at that. Ending incomplete and it looks like they didn't finish it. Two reels. — m. P. Foster, Orpheum theatre, Harrisburg, 111. — General patronage. Torchy's Hold-Up (Educational), with Johnny Hines. — A very good comedy, as Torchy pulls off some very clever gags in this one. Two reels. — Russell Armentrout, K. P. theatre, Pittsfield. 111. — General patronage. A Trip to Paramountowu (Paramount). — Is very good and if you show Famous Players product ask for this, as it is well worth running. Shots of all their stars and some of their pictures. Has some very good double, triple and four exposure scenes. Better than lots of comedies. — H. H. Binions, Cozy theatre. Toledo, Iowa. — Small town patronage. Two Johns (Fox). — Clever double exposure work helped this out. Fox comedies are a little out of the beaten track. Two reels. — M. P. Foster, Orpheum theatre, Harrisburg, 111. — General patronage. Two Wagons — Both Covered (Pathe). — A most clever parody on "The Covered Wagon" if you've seen the latter. If you haven't you wonder why it's called a comedy. Two reels. — R. G. Jordan. Hinsdale theatre, Hinsdale, 111. — Suburban patronage. Uncle Bim's Gift (Universal). — This is first one of the "Gumps" for me. Did not draw as well as I expected. It is fair entertainment, but hope next one is better or I will have to enter cancellation. Two reels. — H. M. Retz, Strand theatre, Lamont. Iowa. — Small town patronage. An Unreal News Beel (Fox), a Sunshine comedy. — Different from the usual run of comedies. Above the average of regular Sunshine comedies. Two reels. — C. Malpburs. Dreamland theatre, High Springs, Fla. — General patronage. Up in the Air (Fox). — This is a dandy two reel Imperial comedy. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. Watch Papa (Universal). — The Gumps are good drawing cards here, as the cartoons are in the leading paper in this town. Two reels. — J. P. Jones, Yale theatre. Groesbeck, Tex. — Small town patronage. The Weak End Party (Metro), with Stan Laurel. — A very good two reeler but such a terrible print. It would appear that Marcus runs these to death in his 8,000 or more theatres and then, when they are good and ragged, he slips 'em to us yokels out in the sticks. He must be the President of the Society for Thrift. Two reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. Wrecks (Educational). — A very laughable one reeler. Contains some new gags of getting fun out of a Ford. — A. N. Miles. Eminence theatre, Eminence, Ky. — General patronage. Young and Dumb (Fox), with Al St. John. — Good slapstick comedy — reminding us a little of Buster Keaton's "The Boat." Two reels. — A. N. Miles, Eminence theatre, Eminence, Ky. — General patronage. Young Sherlocks (Pathe), with Our Gang. — First rate comedy. Gang comedies go big with the kids but we don't get the extra business on them that Lloyd brings, and Gangs cost us more than the latter. Two reels. — Hammond theatre, Hammond, Wis. — Small town patronage. A Sailor Made Man (P-E.), with Harold Lloyd. — Ran it with an Our Gang comedy, "One Terrible Day," so called it a laugh night and it sure was. There was more laughs in this four reel Lloyd picture than in "Why Worry" in seven reels. Be sure to play "A Sailor Made Man." — Mrs. C. C. Auguire, Coloma theatre, Coloma, Mich. — General patronage. The Salesman (Fox), with Al St. John. — Just a fair comedy. Not as good as his previous comedies. Two reels. — C. Malphurs, Dreamland theatre. High Springs. Fla. — General patronage. 1150 OPERA CHAIRS High class, second hand, in good condition, red panne plush upholstering. Front of backs entirely covered. Available for delivery after June first. Full particulars upon request. Care Exhibitors Herald, 1476 Broadway, New York City. CLASSIFIED Five Cents per Word Payable in Advance. Minimum Charge, $1.00 THEATRE MANAGER AVAILABLE WANTED: Theatre Manager, fifteen years experience in film and managing theatres, desires position in Chicago. Best of references. Address "B" care of Exhibitors Herald. AT LIBERTY March 17 expert Theatre Manager, Publicity and Exploitation man. References gilt edge. Familiar with everything from exchange to theatre. F. McCoy, 467 St. Louis. St., Springfield, Mo. MANAGING DIRECTOR MANAGING DIRECTOR desires connection with enterprising theatre or theatres after May 1st. Ten years experience, pictures, vaudeville, legitimate. Knows showmanship A to Z. Will produce results anywhere. Thirty-eight years old. married, absolutely reliable. Give full details in first letter as my services will not be available long. Address R. E.. care Exhibitors Herald. PRINTING PRESS FOR SALE FOR SALE: Practically new "Victor" side lever printing press — 0"x9" printing capacity, $35.00. Sanor Press, Box 421. Kankakee, Illinois. EQUIPMENT FOR SALE HAVING NO further use for my Simplex Machine in good sound dependable condition, complete with arc and motor drive will sell same for $350.00. S. Trenk. 1088 Fulton St., San Francisco. FOR SALE: Bartola in excellent condition. Reason for selling, installing larger organ. If interested write Tibbits Theatre, Coldwater, Michigan.