Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00098
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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IV BETTER THEATRES SECTION OF March 29, 1924 Check Depreciation in YourTheatre Chairs Before It Is Too Late EsEglECEIVING as they do the hardest P3Sj| individual daily use of any one KaS^a single item of theatre equipment, Theatre Chairs are the most likely to show the marks of wear and depreciation. Next to pictures and program, no feature should be guarded more against failure to please and satisfy your patrons. As every good manager knows, it is the combination of comfortable chairs and pleasing surroundings in your auditorium with good bills on screen and stage that build dependable patronage and sure profits year in and year out. As specialists in Theatre Seating, with an experience covering many years and thousands of theatre chair installations, we know that we can be of assistance to you in appraising fairly and efficiently the exact box office and patron value of your present theatre chair equipment. If your seating is not clearly up to the standard that you must maintain to safeguard the prestige and patronage you now enjoy, you want to know that more than we. It will cost you nothing to take us into your confidence. Our advice you will find disinterested and honest. Poor seating is a poor investment in the first place but a still poorer one to hold on to. Make today "Chair Inspection Day" in your theatre. Come into it as though a total stranger and try out your chairs yourself, by sitting out a show or more. Try than on yourself. Then if you are in the least doubt of their entire suitability, write us to secure, without obligation, a theatre seating engineer's candid opinion. Address Theatre Seating Engineering Department American Seating Company NEW YORK CHICAGO BOSTON PHILADELPHIA 114 W. 41st St. 12 E. Jackson Blvd. 65-D Canal St. 1211-H Chestnut St.