Exhibitors Herald (Mar-Jun 1924)

40 EXHIBITORS HERALD May 24, 1924 | ^ucnoN ANDOS PREMIERE ! ^ Cecil DtHillei Greatest Pr««t.^ A CiC/l 8 ^ Cfc/i ^cnoN Mjliorvil Relpddp Date iKawiny of Cecil B.DeNille'i PrT/urtlOrt FRANK H. BURNS’ display for “Triumph” at Beacham theatre, Orlando, Fla. Mr. Burns’ letter is one of the features of The Theatre this week. top piece and it made a front a little different from the usual display. \\ e admitted all school cliildren when with their parents and 1 guess we showed to every kid in town. 1 am going home for a visit in July and uill drop in for thirty minutes to see you then. Arthur Sw.vnkk, Rialto theatre, Fd Dorado, Ark. Foster Tells of Local Tie-up For ^^Glimpses of the Moon^^ d'llF, THEAd'RF, JLxiinuTORs Heraij). — Enclosed find photos of a stunt we used to exploit Paramount’s "(ilimpses of the Moon” at the Orpheum theatre, Harrisburg, 111. We furnished the banners and the local i\loon dealer furnished the car, driving it around town and parking it in prominent places, four days prior to the run of the film. A\ e also ran his slide on the Moon car during the run of the picture. 1 am enclosing some reports on recent pictures, on which I have been rather ]ax in sending in lately, being busy getting things ready for the hot (lavs. Like all others in this Imsiness who are trying to better local conditions, we find the Mek.m.d indispensable in operating the theatre and have used many of the idea, with good resnlts. IM. P. Foster, Orpheum theatre. Harrisburg, 111. Tiller Tells of Utilizing ^^Boy^s Week^^ for Strong Local Tie-up 'Ll IE THEATRlf, Exhit.itors Her.\lu. — I want to list the “Boys Week” activities of the Temjrle, as it proved a very popular affair in our fers is selected with full recognition of our responsibility. A good show is an inspiration. * * * Not more than one novel or play in a dozen becomes a motion picture. You get only the cream on the screen. * * * First-hand newspaper accounts of world events are limited by the reporter’s ability. First-hand newspicture accounts of world events are subject to no human limitations. * * * “A laugh a day keeps the doctor away,” and there’s always a good laugh on a program. * * * Pictures are built for the theatre, and the theatre is built for you. You get what you want in pictures. ^ ^ If there’s true democracy in the world, you find it in the theatre auditorium. * * * Man never quite attains an ideal, but he gets the same effect from a good motion picture. * * * “Honesty is the best policy.” That's why the is the best theatre. Leroy Sends House Organ Reproduction is made in an adjacent column of two pages from the Leroy theatre, Pawtucket, R. L, received this week. The issue at hand, and from which the reproduction is made, marks the theatre’s first anniversary. The paper is in four pages, blue on white, and given over almost entirely to observation of the occasion. A letter from Governor William S» Flynn of Rhode Island is especially good. It reads: “Permit me to offer my congratulations to the Leroy Theatre Company upon the completion of its first year of service to the people of Pawtucket and the Blackstone Valley. “I had the great pleasure of attending the theatre last Spring and was very deeply impressed with its extraordinary beauty. ♦ “The people of Pawtucket should feel justly proud in their possession of so splendid a playhouse and I feel sure that they appreciate the efforts of your compan\^ to provide the high type of entertainment which has been typical of the Leroy theatre. “With cordial wishes for your continued success, I beg to remain, “William S. Flynn, “Governor.” Glaser Has New Calender Form Will J. Glaser, Grand and Sun theatres, Fairbault, Minn., has accomplished a difficult coordination of interests in his fourpage house organ published for the two playliouses. The May number is at hand and the cover is reproduced in -an adjacent column. In four pages, 3^ by inches, Mr. Glaser manages to list the month’s attractions for the two theatres and still have the first page free for an attractive cover set-up. It is no less than a feat of composition. The calendar is made of heavy blue stock, printed in black, with moderate type display. It represents a distinct departure from the calendar form in common use and should be in the hands of all exhibitors who seek a complete knowledge of contemporary house organ publication methods.