Exhibitors Herald (Sep-Dec 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Sep-Dec 1924
Volume:
Exhibitors Herald (Sep-Dec 1924)
Leaf #:
0001198
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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44 EXHIBITORS HERALD December 6, 1924 ILLUSTRATING “WHAT SHOWMEN ARE DOING TO GET BUSINESS”— Upper left: H. E. Jameyson’s original “Confessions of a Press Agent” ads from “Herald” dated May 3. See story on first page. Upper right: Program and herald used in Robert Slote’s High School Dramatics enterprise. Left center: Five column ad by Frank Burns on “Dorothy Vernon.” Right center: First and foiuih pages from Carl F. Mock’s house organ, with “Theatre” copy on front page. Lower left: Souvenir program by Forrest C. Templin meurking opening of New Duchess theatre, Warren, O. Lower right: Another of Frank Bums’ five column ads for the Beacham, Orlando, Fla.