Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000624
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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42 EXHIBITORS HERALD January 31, 1925 ORGANALOGUE poster done by Shirbourn C. Youngbek, Milwaukee theatre, Milwaukee, with copy provided by Louis C. Shimon, who writes about it in this issue and provides other copy which showmen can use in case they are running the Juvenile and Christie Educational comedies. JOHN W. CREAMER, StrandEmpire theatres, Chillicothe, Mo., has contributed many excellent lobby pieces to this department but perhaps none better than this set piece for Metro-Goldwyn’s “Little Robinson Crusoe.” His letter, in this issue, gives full details of construction and color scheme. (If the posters in these columns interest you, do not miss next week’s issue. Something new about posters in that issue.) PROLOGUE to “Peter Pan,” Paramount, staged at the Howard theatre, Atlanta, as told in Perry Spencer’s letter this week. Howard Price Kingsmore is managing director of the Howard. FRONT of the Beacham theatre, Orlando, Fla., as it appeared Third Anniversary week during the run of Paramount’s “North of 36.” Frank H. Burns’ letter about the week, with his souvenir program, was published in a recent issue. WINDOW display of the American theatre, Terre Haute, Ind., for “Peter Pan.” Maurice Fox writes about it in “What Showmen Are Doing to Get Business” this week.