Exhibitors Herald (1925)

April 25, 1925 EXHIBITORS HERALD 43 If THE THEATRE] of Practical Showmanship Ji CONTRIBUTORS DO THE WORK L. R. LEDU, Larabee Opera House, Isabel, Kans., captions this photo future projectionist, pianist and ticket seller.** Mr. Ledou*s contribution is published on the Short Subjects page. Copy Service For Exhibitor House Organs House organ or newspaper publication rights to this copy is granted exhibitors by the “Herald” herewith. (NOTE: For additional exhibitor service copy, see “What To Do When You Open That New Theatre” in the “Better Theatres” section of this issue, the £rst of a series of articles.) SUMMER Summer peeps around the corner. Outdoor sports . . . warm days . . . warm nights . . . balmy breezes . . . growing things . . . star-lit skies . . . sudden showers . . . good roads . . . dust clouds . . . light-weight linens . . . laundry bills . . . but withal the most glorious of all seasons. The Surrimer theatre is at once a refuge and an inspiration. Within its walls is naught but pleasantness. Upon its screen is found entertainment providing mental exercise on a par with the physical exer-' cise found in the open. Theatre Men Write Their Own Stories BY A CONTRIBUTOR AS exclusively announced by Bill . Weaver on this page last week, The Theatre is written exclusively by contributors for this isstte. Their letters begin in the column at the right and run on through subsequent pages. And what a lot of letters there are ! As this is writen, well in advance of make-up, some concern is felt as to the column capacity of the department. Therefore, the names of contributors whose letters are or should be printed are listed here. Any that do not get in will be published in the next issue. Here they are: J. W. BETTEKSWORTH, Istrione theatre, Jackson, Miss. LOUIS C. SHIMON, Milwaukee theatre, Milwaukee. J. R. EULER, Main Street theatre, South English, la. R. A. GILL, Strand theatre. Honey Gro\e, Tex. PERRY SPENCER, Howard theatre, Atlanta, Ga. CLIFF LEWIS, Strand theatre, Syracuse, N. Y. JOHN W. CREAMER, Strand-Empire theatres, Chillicothe, Mo, HUGH T. GARDNER, Orpheuni-Photosho theatres, Neosho, Mo. MILTON W. SPENCER, Capitol theatre, Montreal, Can. N. L. ROYSTER, Temple theatre, Birmingham, Ala. H. BROWNING, Olympia theatre. New Haven, Conn. FRANK H. BURNS, Beacham theatre, Orlando, Fla. J. C. WODETSKY, Liberty theatre, Terre Haute, Ind. Thirteen in the list ! Anybody superstitious? If so, consider that Mr. Shimon’s letter was sent to Mr. Bettersworth and was forwarded by him, combining therefore to bring the total down to an even dozen. Is that satisfactory? If not, add this contributor to make the total fourteen. A dozen doesn’t sound very big, does it? But run through the pages that follow and see what the dozen produced. Then calculate the result of like co-operation between all the showmen who might have written in this week, but don’t. That gives you a line on the work being done by the men. It doesn’t take a great many people to do a thing if a few assigned to it really work. It doesn’t take a great many ideas to keep a theatre running prosperously if the ideas at hand are really ideas. It’s not the noise but the nature of work that determines the results. R. A. GILL, Strand theatre. Honey Grove, Texas, exhibiting with pardonable pride a braue of Big Mouth Bass recently gathered. His letter about other things is printed this week. What Showmen Are Doing to Get Business A phototype survey of current exhibitor business effort, with pictures upon the accompanying pages. (NOTE: Letters following are illustrated on various subsequent pages. This is blanket thanks to contributors cooperating to make this a successful All Contributors’ Week.) Theatre Artists Get Together J. W. BETTERSWORTH, Istrione theatre, Jackson, Miss., who recently suggested devotion of space regularly to the work of theatre artists, writes: The unexpected has happened. I got a tumble out of a fellow sign painter after all these days. Here’s his letter. In the next few days I will have some photos of posters I have done and will send them to you so that you can use them when you get short of material. The modest Mr. Bettersworth’s promised posters are reproduced on page 47.