Exhibitors Herald (1925)

April 25, 1925 EXHIBITORS HERALD 49 House Organ Exchange BAIR» E. E.) Falls theatre, Cuyahoga Falls, O. BENDER, A. R., Olympia theatre, Cleveland, Okla. BENTLEY, FLOYD E., Kelso Amusement Co., Kelso, Wash. BROWNING, HARRY, Olympia theatre, Nevr Haven, Conn. BURNS, FRANK H., Orlando Enterprises, Orlando, Fla. CRAIG, M. T., Majestic theatre, Dresden, Ont., Can. DALEY, THOMAS S., Schine Amusement Co., Gloversviile, N. Y. EVELAND, EARLE, Twin City Opera House, McConnelsville, O. FAWKS, E. L., Photo Phone theatre, Gra* ford, Tex. GLASER, WILL J., Grand theatre, Fairbault, Minn. HAMBURGER, F. M., Circle theatre, Portland, Ore. HARLEY, ALONZA, Valentine theatre. Defiance, O. KOBLEN, M., Scout theatre, Oakdale, La. LlTi'LE, T. L., Majestic theatre, Camden, S. C. MacLEOD, M., Wolverine theatre, Saginaw, Mich. MASSEY, EARL D., Texas theatre, Killeen, Tex. MEREDITH, E. E., Virginia theatre. Box 1190, Fairmont, W. Va. MOCK, CARL F., 56th Street theatre, Philadelphia, Pa. MOSS, EDGAR A., Marion Theatre News, Glass Block, Marion, Ind. OSTENBERG, J. H., Orpheum theatre, Scottsbluff. Neb. PAYNE, EARLE HALL, Kentucky theatre, Lexington, Ky. POPE, CLEM, T & D theatre, Oakland, Cal. RANDALL, E. H., Liberty theatre, Condon, Ore. RIVERS, EDWIN B., Heilig theatre, Seattle, Wash. SCHWIE, F. F., Duluth theatre, Duluth, Minn. SNYDER, E. A., Rialto-Virginia theatres. Champaign, III. STIEFEL, S., Roxboro theatre, Philadelphia, Pa. STILES, J. H., The Dalles Amusement Co., The Dalles, Ore. WESKIL, F. C., Rose theatre, Colfax, Wash. WHITBECK, FRANK, West Coast Theatres, Inc., 134 Leavenworth St., San Francisco, Cal. WILSON, T. S., Seelye theatre, Abilene, Kan. WOODWARD, KENNETH V., Penn-State Amusement Co., Uniontown, Pa. Entry of name in above list signifies willingness to exchange theatre publications with other theatre publishers. (Theatre) (City) (State) with threes, ones and window cards in abundance over the city. In the Birmingham News on Sunday a four column, nineteen inch display advertisement was carried, while in the Birmingham Age-Herald a four column, eleven inch display ad was carried. In the Birmingham News a special ten inch story with a two column cut was used on the sport page with a description of the fights of the olden days and the present day fight. Many other advance and current stories were carried in both papers. Some of Mr. Royster’s ads are reproduced on another page. Spencer Joins The Circle MILTON W. SPENCER, Capitol theatre, Montreal, writes: I am enclosing herewith a page clipping from one of our leading local papers just to show you to what extent our papers co-operate with us in putting our . shows over. Manager Harry S. Dahn of the Montreal Capitol was given the job to put over a Spring Fashion Revue on the stage, in conjunction with The Funniest Old Lady Who Ever Wore Trousers it CHARLEY’S AUNT” With M< the Navy Has Now Located WEClSNtSVsBS FOr'ISs onrf 10 All Pan, ./ fft. CH, One Ont of Our SpttialUt, NICKEL and SILVER PLATING “QaH.,'. Am.” —a bakery —a eafcteria mm SYicoRtibll Wofi Canatndl —adelicaleuen FrtMh Fruita Th^(^>sr^p J. C. WO'DETSKY, Temple theatre, Terre Haute, writes this week about his truck for “Charley’s Aunt,” Producers Distributing, and about trucks in general. FOURTEEN INTEENAnONAL, BEAUTY MODEIS ’ jeatured in 'THE DRESSMAKER FROM PARIS' Capitol's Big Fashion Parade h Theatrical Season s Biggest Event SIAAIS SUNDAY ^ DnESSrtAKEa iFROM PAR.IS'^ MILTON W. SPENCER, Capitol theatre, Montreal, joins the circle this week with a letter about newspaper co-operation enjoyed in the campaign for Paramount’s “The Dressmaker From Paris.’’ the photoplay “The Dressmaker From Paris,” and at this time of the year we are in the thick of the Lenten Season. He started out with a red-hot outdoor campaign using billboards, heralds, etc., then went after it very big in the newspapers and the papers certainly did give him 100 per cent co-operation, and at the end of the week the house hung up record business. This information might be of interest to other exhibitors, who no doubt take the same good interest in your publication as we do in Montreal. Welcome to the circle. (And is that the correct spelling of the name?) Bums Sends a Pack of Ideas FRANK H. BURNS, Beacham theatre, Orlando, Fla., recently elected president of the Orlando Ad Club, writes: Thomas Meighan was not in Orlando and not within a hundred miles of Orlando, but when the Beacham theatre booked “Coming Through” it was decided that he, would be asked to make a personal appearance. Meighan at the time was on location at Ocala, Florida, shooting scenes for “Old Home Week.” Tlie basis of the whole thing was publicity, for we knew that Meighan could not make a personal appearance here. However, a letter was sent to him asking for his endorsement of the picture, requesting that he come if he could and to wire his regrets if he couldn’t, and that included Lila Lee, too. Meighan kindly wired back that he couldn’t come but he endorsed the picture, included a few interesting items about its making, sent regrets from Lila Lee, and in all, gave us a wire that we could use nicely. Mention of the wire was made in the newspapers — the picture was well advertised, as Meighan had passed through this city about two weeks in advance on his way to Ocala. We then took the wire and fixed it up with explanatory remarks on a beaverboard frame and it was all the lobby display we used. Did they read it? There was someone reading it every minute it was in front of the theatre and the personal touch created a lot of interest. Everyone was talking about how the theatre tried to get Meighan to appear and how he couldn’t come because he was working so hard on a new picture. “Coming Through” played to the biggest business we have ever had on a Meighan picture. I wonder how many managers are capitalizing on their strongest publicity medium. We here in Orlando never miss an opportunity to let some society or organization sell tickets for some good picture. A few weeks ago it was the High School Athletic Association, last week it was the Orlando Art Association. We often combine with the Business and Professional Women’s Club, the D. A. R. or any other organization that wants to sell. We have found that while most clubs want to do the job well, there are always slackers, and so instead of giving them a straight 50 per cent of what they sell on the streets (sale ends at noon on the day the picture opens so they do not