Exhibitors Herald (1925)

Record Details:

Title:
Exhibitors Herald
Date:
1925
Volume:
Exhibitors Herald (Mar-Jun 1925)
Leaf #:
000719
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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May 2, 1925 55 EXHIBITORS HERALD A COUPE HAS been used by John W. Creamer, Strand, Chillicothe, Ohio, for “East of Suez.” RIGHT — THE ad for Pol a Negri in “East of Suez,” skillfully built at the entrance of Mr. C r e a m e r’s theatre at Chillicothe is an attractive idea. KriTH, Propo5e-r/ Beautiful No rye ■Lovez Her/ THU. WED MOM. C. C. DEARDOURFF WAS responsible for this exploitation for MetroGoldwyn’s “The Snob.” THE OLD, OLD STORY and the whole story too ,was put up in front by Frank H. Burns, advertising director, at the Beacham theatre, Orlando, Fla., when Reginald Denny was featured in “Oh, Doctor.” The material was inexpensive and the idea was exclusive. JOHN CREAMER, Strand, Chillicothe, Ohio, exploited thus for “Sundown,” First National. IF CURIOUS PATRONS didn’t line up to watch this procession pass we miss our guess. E. S. Holland, of Lincoln, 111., instigated the idea to exploit “Barriers Burned Away.” He says the cow was the only one that didn’t enjoy the parade.