Exhibitors Herald (1925)

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46 EXHIBITORS HERALD July 4, 1925 WHAT SHOWMEN ARE DOING TO GET BUSINESS: Four ads across the top illustrate the idea A. S. Rittenberg explains in his letter printed on another page. The Fulton theatre, Jersey City, always employs the design “Fulton” on each ad. Center, left to right: Poster distributed by the Grant company in a tieup with Poli’s theatres which M. Rosenthal, Bridgeport, Conn., describes in his printed letter; ad used by Frank H. Burns, Beacham theatre, Orlando, Fla., for “The Charmer”; exploitation of Taka-Chance Week by H. Stickelmann, The Theatres Operating Company, Peoria, 111. Below: ad for the Meighan picture by Frank H. Burns; M. Rosenthal’s ad for “The Desert Flower,” and his ad for “Soul Fire.”