Exhibitors Herald (1926)

Record Details:

Title:
Exhibitors Herald
Date:
1926
Volume:
Exhibitors Herald (Mar-Jun 1926)
Leaf #:
000427
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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28 EXHIBITORS HERALD April 10, 1926 William Haines is in costume for the part he plays in “Brown of Harvard,” Frank Conway is directing for MetroGoidwyn-Mayer release. Lionel Barrymore who appears at left has been signec by Metro-Goldwyn-Mayer. His first oicture for ths company is “The Barrier.” With him here art Mai*celsn6 Day and one of the minor players of Barrier.” Ail put signatures on her football. Doris Hill is a newly signed Warner Brothers player. She has already been assigned the feminine lead opposite Syd Chaplin in his next picture. Rev. Neal Dodd, popular minister in Hollywood, is instructing the player bishop, F. B. Phillips, in the manual of the wedding ceremony for Elinor Glyn’s story, “Love’s BHndn«s,” which is now being made at the studios of MetroGoldwyn-Mayer. Mrs. Glynn appears at the left. When “Oh, Baby!” was completed at the New York studio the above photo was taken of the cast and director. They are left to right; David Butler, Ethel Shannon, Flora Finch, Madge Kennedy, Creighton Hale, Little Billy and Director Harley Knoles. Universal will distribute the film. J