Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
0007
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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SECTION i N TWO SECTIONS \r\iyv\\ Member Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President CLEAR THE WAY! NO matter WHAT News reel CONTRACT you HAVE BE now sure you re ALL set thereaftc FOR the great M-G-M News DOMING! ProdKCed by the pou'er/ul uvrld-wide Hearst Organization HEARST The M-G'M News ( Metro -QofdwynMayer — You bet!) 1 wrw • Entered as second-class matter, August 20, 1917, at the Post Office at Chicago, III., ut^r the act gf March 1, VoL XX1X| No. 1 lt79. Published weekly at 407 South Dearborn St., Chicago. Subscription fZUO a year. Single copies, 25 cents. Mardh IB, 1^21