Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00016
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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10 EXHIBITORS HERALD MGM NEWS PAOOUCeo 6Y THe HEARST oao ANIMATION HAL ROACH Comedies March 19, 1927 ADVICE; NO matter what con' tracts you may have for Newsreel or Short Features NOW be sure you leave yourself free for this great opportunity THEREAFTER! THE GREATEST ALLIANCE OF HISTORY! — to give you Metro'Qoldwyti'Mayer quality in Short Features, too! YOUNG Blood now enters Shorts! THAT'S the Big News of the day. THE greatest alliance of all time M-G-M plus Hearst plus Roach .... IN features and Road Shows M-G-M dared to show the industry NEW ideas, courage, showmanship! AND now in Short Features WATCH ! BEHIND the M^G^M News is the WORLD'Wide Hearst Organization . . . HAL ROACH and all his famous COMEDY units join M-G-M’s banner! AND remember this ALL of M'G'M’s Short Features are ESTABLISHED box-office quantities. HISTORY repeats .... M-G-M in Shorts, WILL be The Talk of the Industry. BE smart! Clear the way for ^etrq^o/l(/u^/2 CLIAR THE WAY! ®M-G-M NEWS ^ Produced by the Hearst Organization 'j, Twice * Weekly — -104 ^ Issues I I flAL ROACH '"^COMEDIES I AH 0/ the Famous Units that have made the Hal Roach comedy standard world-famous