Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00031
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 19, 1927 E X H I B I T O R S H E R AL D 25 Film News PICTORIAL SECTION Stories Told in Pictures of Exhibitors Herald Issue of March 19 by the Camera Eve Unsell, scenarist of “Sandy,” “Siberia,” and other Fox productions, is working on a historical plot as yet unexploited, it is said, by other authors. RIGHT: Ray Coffin, presidentelect of Western Association of Motion Picture Advertisers. He is publicity representative for Hal Roach. LEFT: Colvin W. Brown, vice president of Film Booking Offices, returns from a three months trip to Europe where he perfected the company’s sales organization. What would a theatre be without music? M. S. Marks and L. L. Marks contract with Rudolph Wurlitzer Company for the first five manual unit organ ever sold in Chicago. The organ will be installed in the Marbro, now under construction. At right is F. H. Marshall of Wurlitzer Co. Neilan, Talmadge & “Company.” Their “company” on the set is the great D. W. Griffith, visiting in the West. Marshall Neilan, left, is now in the East following completion of “Venus of Venice” for First National which stars Constance Talmadge.