Exhibitors Herald (1927)

Page scan 00032 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00032
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

26 EXHIBITORS HERALD March 19, 1927 Operating F. B. O. in Toronto! Standing (L. to R.): Ross Trimble, Sid Thomas, Lloyd Jago, P. C. Taylor, general manager of Canada, E. Darling, N. M. Durant, Sam Garr, Robt. Manson. Seated: Ruth Dillabaugh, E. Farrell, Aileen Hurst, B. D. Murphy, Mabel Thompson, Jack Allen, Mabel Bennett. “Red” Grange who is as good a football player as he is a screen star is in the star role of “The Motor Maniac,” F. B. O. film. Photo above taken on the set. Left to right, standing: Edwin King, E. B. Derr, Barney Oldfield, former racer, Martin J. Quigley, publisher of “Exhibitors Herald,” C. C. Pyle. Giange and Jobyna Ralston in car. “The Barkers!” Director Reginald Barker inspects the St. Bernards that are used as props in “The Branding Iron,” MetroGoldwyn-Mayer film. Aileen Pringle is in a lead role in the picture. Eddie P. Vollendorf, said to be oldest booker in Milwaukee, joins Fox. He has been known to exhibitors more than 16 years. Arthur Stone had to move fast to appear in this photo twice. Yet, it’s a “still” photo. Stone is a comedian in First National’s “Patent Leather Kid.” A long longdistance telephone call it was when Colleen Moore made a call from Burbank, Cal., to J. Frank Brockliss, managing director in the British Isles for First NationaJ. It is probably the longest call of its kind in history and it is the first call over the new service. Vitaphone draws in Washington. People living in the capital formed lines a block in each direction when Warner Brothers’ “Don Juan” opened at the Crandall’s Metropolitan theatre with Vitaphone accompaniment. Opening was February 27 and tbe bill is still running.