Exhibitors Herald (1927)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

March 19, 1927 EXHIBITORS HERALD 47 “What the Picture Did For Me” ' VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright^ 1926 This is the original exhibitors* reports department, established October 14, 1916. Beware of cheap, misleading imitations. “What the Picture Did for Me** is the one genuine source of exhibitor-written box office information. Address: “What the Picture Did for Me,*’ EXHIBITORS HERALD, 407 South Dearborn Street, Chicago, III. Associated Exhibitors A RAMBLING GALOOT: Buddy Roosevelt — February 26. A corking little Western with plenty of action and laughs. Five reels. — -Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE BONANZA BUCKAROO: Buffalo Bill. Jr. — A good comedy Western. Few better ones made. Five reels. — E. A. Armistead, Lyric theatre, Easley, S. C. — 'General patronage. Chadwick SOME PUNKINS: Charles Ray — We consider this one of the best Ray subjects for a long time. Seven reels. — B. C. Tracy, Princess theatre, Brighton, la. — Small town patronage. THE WIZARD OF OZ: Larry Semon — ^Good comedy that drew better than average crowd. Pleased those who had read the book and those who hadn’t which you will admit is hard to do. Played January 1-2. — Louis A. Van Alstyne, Quality theatre, Cullom, 111. — ^General patronage. Columbia SWEET ROSIE O’GRADY: Shirley Mason— 85%. Ran this in face of competition and pleased. Really a 100% picture, with Shirley at her very best. Title, story, posters, combine to make it an ideal picture from every angle. Six reels. — J. Christensen, Garden theatre, St. Clair, Mich — General patronage. S. O. S. PERILS OF THE SEA: Elaine Hammerstein — 50%. March 2-3. Good picture. This one held up against home talent opposition and pleased very well. It’s a little old but film good. Many people stopped to tell me how well they liked the picture. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. THE LONE WOLF RETURNS: Bert Lytell— 41%. March 4-5. Fair picture, conventional story, good cast, good acting. Seven reels. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE FALSE ALARM: Special cast — 30%. A good hokum melodrama that brought out many compliments from my faithful fans. Played January 28-29. — ^Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE BELLE OF BROADWAY: Betty Compson — 50%. Acting of star good. Story Impossible. No attendance second day. — J. Christensen, Garden theatre, St. Clair, Mich. — -General patronage. THE THRILL HUNTERS: Special cast— Fair comedy feature but failed to pull business. Pleased the few that saw it. Five reels. — Ed C. Curdts, Bijou theatre, Greenville, So. Car. — General patronage. SPEED MAD: Special cast — Four reels of film wound on 5 reels. Nothing to it. Good night. Four and a half reels. — J. Hollenbak, Liberty theatre, Lynden, Wash. — Small town patronage. Double Programs THE COWBOY COP: LOVING LIES: Special cast — 68%. Did not see these myself but I used them for a double bill, and business picked up on second pight, so presume they were okay. “Loving Lies*' is so old that it has whiskers, but you can get by with it if you have another feature or a good comedy. Played January 31-Feb Editor’s Note Percentage ratings given by exhibitors in reports to this department are obtained in the following manner: Average daily gross of picture reported is divided by average daily gross of picture holding house record to determine relative box office value in terms of percentage. EXAMPLE: $75 (average daily gross of picture reported) divided by $100 (average daily gross of picture holding house record) equals .75 (percentage rating given picture in report) . When a picture has received percentage ratings in 10 reports it is entered in THE BOX OFFICE TICKER with its current gross average indicating relative attraction values of pictures listed therein. THE BOX OFFICE TICKER appears this week on page 57. mary 1. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. F. B. 0. DON MIKE : Fred ’Thomeon — 90%. March 3-4. Just released and we book the minute they are. Silver King and Thomson are box office stars, according to our patrons. “Don Mike’’ is an epic drama of the birth of California. Ruth Clifford plays opposite Thomson. ’The paper on this is good but not great. Print excellent. Six reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — Small town patronage. HER FATHER SAID NO: Special cast— 80%. February 20-21. Gosh! ’This picture seemed to interest everybody in town, the way they turned out Sunday to see it. It’s box office stuff, too, when these two cookies are in it. A good mirthful picture with plenty of slang subtitles, but not insulting, just good clean fun. Some of the paper is great. Print good. Seven reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Colo. — -Small town patronage. THE GORILLA HUNT: Ben Burbrige — 60%. March 2-3-4. Here is a box office clean-up for live showman who go after the business. This is a wonderful adventure story, interesting from start to finish. Well edited and good photography. We broke some long standing box office records on a three day run, showing it with another feature, “Battling Butler.” The paper and mats on this are excellent and if you go after business you’ll get it sure. It’s one of those sure-fire-boxoffice hits that come along about once a year unexpectedly. Five reels. — Steve Farrar, Orpheum theatre, Harrisburg, 111. — General patronage. THE MAGIC GARDEN: Special cast— 60%. February 23-24. This is a woman’s picture and oh how they liked it. but the men could not see anything good in it. It’s a sweet story, beautifully told, and some of the camera shots are wonderful. Don’t fail to run it and advertise it. It draws like a mustard plaster, and you’ll have kicks only from a few roughnecks, and thanks from all the girls, both old and young. Seven reels. — Steve Farrar, Orpheum theatre, Harrisburg, 111. — ^General patronage. RED HOT HOOFS: Tom Tyler— 60%. February 23. What a sap I was for only running this picture one day. Boys, this fellow Tyler and his pals are making real pictures. Don’t pass this boy up. He’s good to look at and the support excellent. Even the ladies like him and the kid. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. THE COLLEGE BOOB: Lefty Flynn— 95%. This star well liked here, and he outdid himself in this picture. Football scenes best ever. Be in your lobby when your patrons come out and receive pleased comments. Six reels. — J. Christensen. Garden theatre, St. Clair, Mich. — ^General patronage. THE COLLEGE BOOB: Lefty Flynn— 20%. March I. Three Chinese salutes and a rubber medal for the producer. This was formerly titled “The Wild Bull of The Campus.” It should have been titled “A Lot of Bull From F. B. O.” If this is a typical college picture, then I am Will Rogers. If they pre-showed this to Rogers, he would have inserted the word “Durham” and made a couple thousand by running it as a tobacco ad in the “Post.” After seeing “Brown of Harvard” and “The Quarterback” this one is terrible and I don’t mean maybe. — J. A. Zimmerman. Rex theatre, Aurora, Minn. — ^General patronage. A REGULAR SCOUT: Fred Thomson— 60%. February 28. Like all of Fred’s pictures, this drew well in face of the worst snow storms of the winter. One grand little picture for the kids. They are all strong for Silver King. Six reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. A REGULAR SCOUT: Fred Thomson— February 18. A good picture. Fred and Silver are liked here pretty good. Of course there are a few that don’t like them, but we can’t buy pictures to please them all. The Scout in this picture did some good acting. Six reels. — D. D. Purcell, Muse-U theatre, Cortez, Colo. — General patronage. LONE HAND SAUNDERS: Fred ’Thomson — 27%, March 1-2. Another good one of Thomson’s that went over in fine shape and pleased the few who saw it. Had bad weather and opposition the second night, so didn’t quite make expenses. Don’t pass this one up, as it should please the Western fans anywhere. Six reels. — W. C. Snyder, Cozy theatre. Lament, Okla. — General patronage. LONE HAND SAUNDERS: Fred Thomson— 39%. February 18. Good and well liked, only the shooting the bull’s eye as held or tied on each other by the hero and the villain was taxing the credulity of even a Western fan. — L. M. Jones, Arcadia theatre, Vandergrift, Pa. — General patronage. BIGGER THAN BARNUMS: Special casf^ 30%. February 21-22. One of the most overrated of the supposed big ones of the year. Just an ordinary hokum regular release. Have had