Exhibitors Herald (1927)

48 EXHIBITORS HERALD March 19, 1927 better at one-third the rental price. It will get by as a good picture, but don’t promise too much or raise the admission. Seven reels. — ^Steve Farrar, Orpheum theatre, Harrisburg, 111. — General patronage. ONE MINUTE TO PLAY: Red Grange— 20%. February 21-22. Good picture, but lost heavily. They simply would not come, and we had a holiday, too. The picture should be run in the Fall during the football season. It’s very good and Red does good work. — ^S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. FLASHING FANGS: Ranger — Ju.st an exciting dog picture with usual theme. — G. Carey, Strand theatre, Paris, Ark. — General patronage. THE TRAFFIC COP: Lefty Flynn— March 1. We ran this on our Western night. While it is not a Western, it was well liked. The old papa with the checkbook almost stole the honors from Lefty here, and the children were great. — Mrs. Frank Ober, Boynton, theatre, Boynton, Okla. — General patronage. HEADS UP: Lefty Flynn — March 5. — Another good picture from F. B. O. They sure know how to make action pictures. Lefty is fine and his leading lady. Kathleen Myers, is very good looking and does good work. This has very fast action and lots of comedy. Six reels. — W. T. Davis & Son, Rialto theatre. Sharon, Wis. , — General patronage. FLAMING WATERS: Special cast— A real thriller of the action type. Some Western. Good print. Seven reels. — J. F. Cass. Cass Opera House, Sumner, la. — General patronage. BORN TO BATTLE: Tom Tyler— This is a very good Western. The kid is half the show. Five reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. THE TWO GUN MAN: Fred Thomson — Good. Silver King works better in this picture than any we have seen except “North of Nevada.” Good print. — J. F. Cass, Cass Opera House, Sumner, la. — General patronage. MAN RUSTLIN’: Bob Custer— February 22. ’This is the poorest Western we have received from F. B. O.. but they can’t all be A-1, so we will not kick until we get a worse one. — ^Mrs. Frank Ober, Boynton theatre, Boynton. Okla. — General patronage. THE MIDNIGHT FLYER: Cullen Landis— January 25-26. Fine railroad melodrama. Way late playing it but I’m not sorry. Patrons’ comments plentiful. Seven reels. — Harry G. Selk, Selk theatre, Scotia, Nebr. — ^General patronage. THE LAST EDITION: Ralph Lewis— Our last F. B. O. Another special priced picture but not a special picture. Might be good if priced as a regular picture. Lost money. — M. W. A. Movies, Brocket, N D. — ^General patronage. First National THE UNKNOWN CAVALIER: Ken Maynard — 100%. If all Westerns were of this type there would not be so much howl by the reformers about the bad effect of Westerns on the children. All this star’s pictures have been high class. I regard them as the very best on the American market. Sold right. Buy them and boost them. ’They have everything. — Thos. E. Orr, Princess theatre, Albertville, Ala. — Small town patronage. THE WILDERNESS WOMAN: Aileen Pringle — 75%. December 21. Very good program picture. Not a knockout, but good entertainment that will not disappoint. — ^Thos. E. Orr. Princess theatre, Albertville, Ala. — Small town patronage. A LUNATIC AT LARGE: Leon Errol— 25%. A very good little comedy that pleased the majority. Some very good stunts in the last reel. Played to a small Saturday night crowd, but had bought it right so made a little money at that. If your patrons like comedy of this style, buy it and advertise, as it will stand up for one night and probably two. Six reels. — W. C. Snyder, Cozy theatre. Lament, Okla. — General patronage. A LUNATIC AT LARGE: Leon Errol— 'This star is not a di'awing card here. Picture is overdrawn. Not much to it. ’The picture is crazy. Too much lunatic in it. Seven reels. — A. J. Paul, Royal theatre. Gallon, Ohio. — ^General patronage. THE BLONDE SAINT: Lewis Stone — 50%. February 20-21. The scenery was wonderful, but it didn’t have the story. Just ordinary program. Seven reels. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — ^General patronage. THE BLONDE SAINT: Lewis Ston^February 21-22. Another good program from First National. Stone really too old to play the parts he does, but being such a good actor he gets by with it. Seven reels. — Leslie Hables, Reel Joy theatre. King City, Cal. — General patronage. THE BLONDE SAINT: Special cast — Very good program picture, nothing big. Average business. — Ed O. Keene, Oxford theatre, Oxford, Ohio. — General patronage. MEN OF STEEL: Milton Sills — 60%. A wonderful picture, sold at a special price, that failed to register at the box office. Buy it and run it, if you can buy it right. Nine reels. — J. Christensen, Garden theatre, St. Clair, Mich. — General patronage. MEN OF STEEL: Milton Sills — 70%. February 25-26. This is a mighty fine picture and I believe pleased 100 per cent. Had some fine comments on it. Played two nights to fair houses and made a little money, but only did about onehalf as much as we expected on a picture of this type. It seems as though the people here don’t appreciate a good picture any more and don’t give us the patronage that they should. Play this, as it will please everyone. Ten reels. — W. C. Snyder, Cozy theatre. Lament, Okla. — General patronage. MEN OF STEEL: Milton Sills— 75%. January 30-31. A mighty epic of the steel industry and a mighty fine bit of acting on the star’s part. It’s a real super-special, just raise your price. Nine reels. — Jack Cairns, Brooklyn theatre, Detroit, Mich, — General patronage. TWINKLETOES: Colleen Moore— 80%. February 27-28. ’The characters are time to life and the audience liked it and I did big business. Personally I didn’t like her in this story, however, it made the money. Eight reels. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — General patronage. SUBWAY SADIE: Dorothy Mackaill — 18%. March 3-4. Just a fair program picture and pleased fairly well. Some said it was good and some didn’t like it, so I suppose I haven’t any kick coming. Played two nights to small houses and didn’t make expenses ; however, we are getting accustomed to that for the past six weeks on account of bad weather and opposition of different kinds. Seven reels. — W. C. Snyder, Cozy theatre. Lament, Okla. — General patronage. THE GREATER GLORY: Special cast— 90%. A picture not much reported on, but did exceptionally well at the box office. Attendance second day proved that it was well liked by our patronage. The picture will back you up on all you say, and you do not have to buy it as a special. Ten reels. — J. Christensen, Garden theatre, St, Clair, Mich. — General patronage. OLD LOVES AND NEW: Lewis Stone— 58%. February 20. A very good program picture that would have been better received had we played it other than a Sunday night. Good settinc-s. good scenery, but somehow it did not draw the usual Sunday crowd. Eight reels. — Wm. Wiske, Community theatre, Redgranite, Wis. — Small towr. patronage. IT MUST BE LOVE: Colleen Moore— 34“/March 2-3. An excellent picture, a lot better than her “We Moderns.” On account of starting of Lent, did not do much on it, but nevertheless a picture that will please any crowd. Eight reels. — O. R. Haus, Scenic theatre, Hastings, Minn. — Small town patronage. DON JUAN’S THREE NIGHTS: Lewis Stone — 8%. February 24. A very light program picture that didn’t go over very well with the few who saw it. Didn’t get any comments on it, anyway. Played it one night to a very small house and didn’t make film rental. Seven reels. — W. C. Snyder, Cozy theatre. Lament, Okla. — General patronage. MISS NOBODY: Special cast — 100%. December 22. One of the best pictures we ever ran of the comedy type. It has everything. You can’t go wrong on this one unless you fail to boost it like a circus. Bought right and worth every penny we paid for it. — Thos. E. Orr, Princess theatre, Albertville, Ala. — Small town patronage. THE NEW COMMANDMENT: Special cast— 60%. February 13. A fairly good program picture. War scenes great. George Cooper really put over the show for our gang; his comedy part meant much to the picture. Seven reels. — Wm. BUILD BUSINESS I M 14 I I I’l I I H I M M Because they are the BEST and ONLY Trailers with Actual Scenes from Each Picture NATIONAL SCREEN SERVICE, INC. CHICAGO •45 S. W«b«*h Av*. NEW YORK 130 We*t 46th St. LOS ANGELES 1922 S. Vermont Ave.