Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00059
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

March 19, 1927 EXHIBITORSHERALD 53 great. Six reels. — O. B. Junkins, Manzanita theatre, Carmel, Calif. — General patronage. THE VOLGA BOATMAN: William Boyd— 100%. February 9. Personally. I don’t think too much can be said about this picture. I never hope to run a better one than “The Volga Boatman.’’ Hooked up with the school on this and, through the courtesy of our local furniture dealer, we used the new Orthophonic Victrola to furnish the music. Which put over the picture in a big way. Pictures of this kind are a credit to any house. Eleven reels. — Wm. Wiske, Community theatre. Redgranite, Wis. — Small town patronage. STEEL PREFERRED: Special cast — 85%. ’The best we have run for some time. Poor weather, so made no money. — M. W. A. Movies. Brocket, N. G. — ^General patronage. STEEL PREFERRED: William Boyd— February 9. A good program picture. Bill Boyd is a wonderful actor. It is the first time we have had any of his pictures, but it will not be the last. Pro-Dis-Co have the pictures ; also the stars. Seven r-eels. — D. D. Purcell, Muse-U theatre, Cortez, Colo. — General patronage. WEST OF BROADWAY: Priscilla Dean— 85%. An ordinary program picture of the so-called ■western type. A few comedy touches here and there that are mildly pleasing. The picture as a whole is nothing to rave about. Six reels. — O. B. Junkins, Manzanita theatre, Carmel, Calif. —General patronage. GETTING GERTIE’S GARTER: Marie Prevost — February 26. A good picture, but too much like “Up In Mabel’s Room” to prove particularly interesting to fans who saw the latter named production. Seven reels. — L. E. Bremer, Hamly theatre, Pauls Valley, Okla. — General patronage. THE NERVOUS WRECK: Special cast— February 21-22. Not the big special they would make you believe. Pleased those who come but did not pull. But a clean picture. Will do any day. Seven reels. — G. Carey, Strand theatre, Paris, Ark. — General patronage. THE NERVOUS WRECK: Harrison FordMarch 3-4-5. Good! Starts slow but picks up and gets plenty of laughs, and that’s what they intended when they made it. Saturday business ■was good. Seven reels. — ^Clark & Edwards. Palace theatre, Ashland, O. — ^General patronage. RED DICE: Special cast — February 1-2. Picture has a novel theme, unlike most pictures, and I am glad to be able to report satisfactorily on this. Had nice turnout and all well pleased. Don’t fear this one. — ^Harry G. Selk, Selk theatre, Scotia, Nebr. — General patronage. EVE’S LEAVES: Leatrice Joy — Not much to this one. Seven reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. BACHELOR BRIDES: Special ca^t — Just fair and silly in spots. Six reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. SIMON THE JESTER: Special cast— February 15-16. Another good subject from P. D. C. Several comments. Oh yes, favorable ones. Seven reels.— ^Harry G. Selk, Selk theatre, Scotia, Nebr. — General patronage. THE COMING OF AMOS: Rod LaRoeque— February 23. A very good picture. Heard nothing but good comments on it. It keeps one guessing how Amos is going to win the girl. The scenes along the rocky ocean were beautiful. Give us more with scenery like this one. Seven reels. — D. D. Purcell, Muse-U theatre, Cortez, Colo. — General patronage. THE MAN FROM RED GULCH: Harrey Carey — Not much to this one. Just fair. Six reels. — Julius Schmidt, Grand theatre, Breese, 111. — General patronage. Rayart STARLIGHT’S REVENGE: Jack Perrin— 85%. An extra good Western picture with a star that knows how to act and a well trained horse and dog. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. TENTACLES OF THE NORTH: Gaston Glass — Nothing to this one. The worst we have run in some time. — Earl V. Seitz, Star theatre, Sandusky, Ohio. — General patronage. Tiffany COLLEGE DAYS: Special cast — This is a splendid picture and did a very nice business. Especially good publicity for Iowa exhibitors because of Jones and Devine, of the old Big Ten Iowa champions. Eight reels.— B. C. Tracy, Princess theatre, Brighton, la. — Small town patronage. Doubly Nominated MADGE BELLAMY, Fox star, doubly nominated for Beauty Contest honors. Miss Bellamy is named by Roy W. Adams, Pastime theatre. Mason, Mich., and H. H. PEuger, PHuger’s theatre, Pflugerville, Tex., in their letters in this issue. United Artists THE WINNING OF BARBARA WORTH: Special cast — 75%. March 2-3-4-5. One of those wholesome Western stories done into a real fine production, and will please most every class of patronage. While it is a pleasing screen entertainment, it will not stand a raise in admission prices. It has drawing power, but rental should not be advanced more than 33 1-3 per cent over average rentals, paid. Therefore, if you have not already bought this picture, govern your buying accordingly. Nine reels. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. THE WINNING OF BARBARA WORTH: Special cast — February 28. Not worth the price demanded by the producers by a long shot. We lost plenty of money with it. Photography very poor. Not up to the standard of the Universal two-reel Western. Go easy on this picture unless you can buy it right and exhibit it at a decent admission price. Ten reels. — L. E. Bremer, Hamly theatre, Pauls Valley, Okla. — General patronage. THE WINNING OF BARBARA WORTH: Special cast — A fine picture, great drawing card. Photography very poor. Pleased 100%. The book is well known and read by thousands. It will do well in any theatre. Recommended for any day of the week. Nine reels. — A. J. Paul, Royal theatre. Gallon, Ohio. — General patronage. WILD JUSTICE: Peter the Great — 30%. February 22-23. I believe that this is the best dog picture that I ever played, and I think my patrons thought so too. Played two nights to small houses but made a little above expenses at that. This picture is a little old but if you haven’t played it, do so, as it will please. Six reels. — W. C. Snyder, Cozy theatre, Lamont, Okla. — General patronage. THE MOLLYCODDLE: Douglas Fairbanks — 42%. February 19. This picture a little old but a very good picture and worth playing. Used it for a Saturday night and had a fair house, but cold weather kept a good many away. Think it pleased the majority. Six reels.— W. C. Snyder, Cozy Theatre, Lamont, Okla. — General patronage. TUMBLEWEEDS : William S. Hart — 35%. February 26. A Westera that, for some reason, did not draw. “’Tumbleweedfi’’ presents a story of the greatest land rush in the west. Seven reels. — -Wm. Wiske, Community theatre, Redgranite, Wis. — Small town patronage. THE LOVE LIGHT : Mary Piekford — 30%. March 2-3. Special. Mary failed to draw this time. Seven reels. — W. L. Rockwell, Odeon thea tre, Cottonwood Falls, Kan. — Small town patronage. SPARROWS: Mary Piekford — Not a big special, but will please Mary Piekford fans. Nine reels. — A. J. Paul, Royal theatre. Gallon, Ohio. — General patronage. SPARROWS: Mary Piekford — Why, oh why will they make such gosh darned sobby stuff with no story to speak of and at such heart breaking prices ? No story ; no drawing power. C. C. Griffin, New Piedmont theatre, Oakland, Cal. — General patronage. THE BAT : Special cast — A real honest-togoodness picture properly advei^tised. Should get the money in any theatre anywhere. Seven reels. — B. C. Tracy, Princess theatre, Brighton, la. — Small town patronage. THE ONLY WAY : Special cast — Extra good for its kind, but that kind will never be popular with our patrons, for it does not leave the satisfied feeling so necessary to bring them back again. — Horn & Cramer, Royal theatre, Gardner, Kan. — General patronage. Universal THE OLD SOAK: Jean Hersholt — 24%. February 13-14. This is a very good picture, but we had the stage play here last Fall and I think that hurt business on this.— Roy W. Adams. Pastime theatre. Mason, Mich. — General patronage. THE OLD SOAK : Special cast — Noticed various reports on this one before we played, some good, some not so good. I wish to say that picture will please 80 per cent of any community crowd excepting, perhaps, the city elite. Some picture reporters evidently just look for all the slip-ups the director may have committed. Ninety per cent of movie-goers aren’t looking for things of that kind. Eight reels.— Harry G. Selk, Selk theatre, Scotia, Nebr. — General patronage. THE OLD SOAK: Jean Hersholt — A very good program picture. — Ed O. Keene, Oxford theatre, Oxford, Ohio. — General patronage. POKER FACES: Laura LaPlante— 23%. February 20-21. Very good comedy. When Horton first poked his hungry mug into the picture all the flappers were pouting, “Gee! I don’t like him,’’ and inside of five minutes they were squealing, “Gracious, isn’t he good!’’ — Roy W. Adams. Pastime theatre. Mason, Mich.— General patronage. HIDDEN LOOT: Jack Hoxie — 75%. February 1. Pleased the audience, especially the younger element. Five reels.— Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa. — General patronage. TAXI TAXI : Special cast — 40%. A very ^ood farce comedy. While not in a class with “Poker Faces,” it is sure to please. Seven reels. — O. B. Junkins, Manzanita theatre, Carmel. Calif.— General patronage. TAKE IT FROM ME: Reginald Denny — 45%, February 12-14. Have had much better Denny’s, but this will pass muster. Seven reels. — Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa. — General patronage. TAKE IT FROM ME: Reginald Denny — 27%. February 26-27. I would rate this about even with “Rolling Home” and “Skinner’s Dress Suit.” Has some highly hilarious moments when Reg and his friends wake up in the show window. This boy is good, but I can’t get my people out to see him. “California Straight Ahead” is his best so far. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. SPANGLES: Special cast — 50%, February 910. Excellent. Has plenty of everything. Six reels. Henry W. Gauding. Lincoln theatre, Pittsburgh, Pa. — General patronage. SPANGLES: Special cast — 58%. February 19, All comments favorable and my personal opinion is that it is one of the kind that makes the movies popular with the whole family. I thought myself that there should have been more circus stunts in a circus picture, but patrons seemed satisfied, and with me the test is what the public do and say. — L. M. Jones, Arcadia theatre, Vandergrift. Pa. — General patronage. THE TRAP: Lon Chaney — 60%, February 5. I did some busines on this old bird and it pleased ’em all. This is a good story and will stand repeating. Seven reels. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — General patronage. THE WILD HORSE STAMPEDE: Jack Hoxie — 30%, March 1. A better story than some of Hoxie’s. Five reels.— Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE MIDNIGHT SUN: Laura LaPlante— 70%. February 28-March 1. An extra good picture, One of the very best of the year. Considering the time of the year, it drew extra well.