Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00072
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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6 BETTER THEATRES SECTION OF March 19, 1927 6000 Heywood-Wakefield Chairs are in the Roxy Theatre. Three distinctive types of seating were designed: balcony, orchestra, and the loge type shown here. It has a spring filled back and double spring seat. The upholstery is genuine Mohair in a rich red shade. ROXY’S DREAM NOW A Reality WAREHOUSES AT Baltimore, Maryland Boston, Massachusetts Buffalo, New York Chicago, Illinois Kansas City, Missouri Los Angeles, California New York, New York Philadelphia, Pennsylvania Portland, Oregon St. Louis, Missouri San Francisco, California O OME time ago, S. L. Rothafel dreamed of a wonder theatre, perfect in its plan, architecture, program, and appointments. Today this dreamed-of-theatre is a reality — a master showhouse in which Heywood-Wakefield Seating plays an important part. The magnificent Roxy loge chair (shown above) brings fireside comfort to the theatre. You can see at a glance that a seat as beautiful, luxurious and unusual as this could only be developed by designers and engineers who were leaders, not followers. The Roxy is but one of the many notable theatres we have recently seated. The same men who created and produced the wonderful Roxy designs will be pleased to plan distinctive seating for you. Or, if you wish good, unusually comfortable seating from our regular line, we have a wide variety of attractive designs to please you. Theatre Seating