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BETTER THEATRES SECTION OE
March 19, 1927
ILLUSTRATION NO. 1
NO. 1 — Showing a wall finished in plastic paint with a rough texture adapted from those used in Italy. This decorative effect is simple and would lend itself ideally to the foyer of a small theatre.
NO. 2 — Last operation in producing a Travertine marhle finish with plastic paint, the scoring off’ of the joints giving the wall the semhlance of being formed of laid up stones. Such wall treatment is particularly effective for theatre Ichhy and rest rooms.
NO. 3 — A second color has been blown onto this plastic paint and the draughtsman’s triangle is being dragged across it in a swirling motion to get a swirl effect in texture and to blend the two colors.
NO. 4 — This shows development of brush swirl texture in plastic paint. This distinctive texture is produced with no more difficulty than shown.
Decorating
By E. M. OREN*
The rapid advance of the luxuriousness and beauty of motion picture theatres in the United States often puts a penalty on the man who has erected a theatre that was the last word in furnishings and decorations at the time it was built, but which, since, has become overshadowed by the more pretentious structures in the same or nearby cities. This needn’t be so. Beauty, luxury and size don’t always go together, and by judicious redecoration a small and somewhat outmoded theatre can be given an individual beauty and distinction that will enable it to more than hold its own with more elaborate competitors.
To effect such a change, taste and good judgment are required, of course. Beyond this the process is not difficult. That regional decorative characteristics should be taken into consideration goes without saying. A Florida theatre, for example, is best decorated in the Spanish
*P«blioity Manager, United States Gypsum Co.
ILLUSTR.4TION NO. 3
ILLUSTRATION NO. 2
ILLUSTRATION NO. 4