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March 19, 1927
EXHIBITORS HERALD
11
The
Theatre
manner. So is one in California. Other regions don’t offer such definite decorative tendencies. But why wouldn’t an interior suggestive of the Colonial influence be effective anywhere along the Atlantic Coast as far south as Florida? Why shouldn’t a theatre in the Prairie States suggest the Indian or the pioneer?
There are more than enough decorative ideas awaiting any theatreowner’s exploitation. And the purpose of this article is only to suggest their existence and to discuss, at least, one medium with which novel decorative ideas can be carried out.
This medium is plastic paint, which has been on the market for several years and which is extensively used in all types of construction, from the gasoline filling station to the skyscraper. In plastic paint almost any
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ILLUSTRATION NO. 7
NO. 5 — This is called a scroll texture. It is developed, as shown, hy the decorator swirling his fingertips through the wet plastic paint. The texture is rough but when used over a large wall area the effect is not exaggerated.
NO. 6 — Plastic paint is applied with a large brush of the type shown. It is impossible to apply the material without obtaining a texture, and lovely effects can he obtained hy brushing at randon.
NO. 7 — Here is a Spanish wall texture in plastic paint, with the material scored off around the doorway to resemble stone. Wall decorations and furnishings of this kind are applicable to theatres.
NO. 8 — Stencil effects are also easily obtained with plastie paint, permitting one or more contrasting colors in the stencil. This is an example of a delicate stencil effect.
ILLUSTRATION NO. 6
ILLUSTRATION NO. 8