Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00084
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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BETTER THEATRES SECTION OF March 19, 1927 Out-Perform Out-Value Out-Last and Out-Sell (2 TO 1) *‘The Super Reflector Arc Lamp” All Other Reflector Arc Lamps Made EERLESS Reflector Arc Lamps are the most conservatively priced reflector lamps obtainable. Their actual performance record, mechanical superiority and dollar for dollar value make any other lamp extremely expensive. Service, after you have purchased, is assured you, and this regardless of where you are located, for Peerless Reflector Arc Lamps are sold and serviced from over forty-three (43) principle cities in the United States. Remember this. — There are more Peerless Reflector Arc Lamps in use than the combined total of all others put together ; they are standard factory equipment on Simplex projectors; they are sold by the greatest sales organization in the country; they are made by the largest manufacturer of reflector arc lamps in the world and outsell all others two to one, and by these qualifications can never become an “orphan” on your hands. We ask you then — WHY HAVE LESS? SPECIAL NOTICE! have you written FOR OUR NEW CATALOG? Exhibitors; Write us To-day for Information on Our Special Offer. Mcuiufactured By The J. E. McAuley Manufacturing Co. 552-554 W. Adams St. Chicago, 111.