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March 19, 1927
EXHIBITORS HERALD
21
With Growth Town Theatre
Suggested as Means of Playhouse Is Adequate
Theatre Architect Elkhart, Indiana.
survey is fully justified by the owner having the information and his future can be governed accordingly. This action is simply sound business.
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Promising to discuss further the plans for small theatres it may be well to consider that every job is an individual purpose, so much so that the article in last “Better Theatres” practically covered the situation. Deciding upon a site on a corner or an inside lot, the expense of the lot, the location in the town, present and future, the design of building fitting the lot and conditions, the expense of building, the seating capacity, the kind of structure and if commercial rooms are possible or advisable, should all be taken into consideration.
In discussing the financial plan, assuming that the owner himself is not in a position to build or secure the necessary loan from the bank, there is a way of organizing a stock com. pany, underwriting the stock so that the subscriber is guaranteed against loss and this is done by selling the stock in connection with insured trust certificates making possible the sale of stock that otherwise might be difficult. * ^
Said stock can be arranged to be retireable, leaving the owner or owners, in a small number, in possession of property and this method builds up patronage to the theatre as the sale of certificates makes a large number of people in the community have a personal interest and they, their families and friends are induced to go to that theatre by a natural consequence.
ROYAL OAK, MICH. — Plans are being prepared by Rapp & Rapp, 190 N. State Street, Chicago, for theatre for Washington Square Improvements Company, 606 Woodward Avenue, Detroit, for theatre for Royal Oaks to cost $1,500,000.
VICKSBURG, MISS.— Saenger Theatres, Inc., c/o local manager, plan to rebuild the Walnut Street theatre.
The Bay View theatre, San Francisco, represents an interesting study. The plans are by Architects C. Strothoff and G. F. Stabler. Courtesy, The Architectural Forum.
KANSAS CITY, MO.— Keene & Simpson, 1005 Land Bank Bldg., Kansas City, have prepared plans for a motion picture theatre for the North Kansas City Development Co., Commercial Bldg., North Kansas City, Mo.
JOPLIN, MO.— United Studios, 28 West Lake Street, Chicago, is preparing plans for theatre to seat 2,000 and cost $800,000 for Universal Chain Theatrical Enterprises in this city.
Plans of Mante’s theatre, Irwin, Pa., featured in a special theatre number of The Architectural Forum with excellent suggestions for the small town builder. Douglas O. Ellington is the architect.
COUD.T