Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Mar-Jun 1927)
Leaf #:
00089
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 19, 1927 EXHIBITORS HERALD 23 Don^t Blame Your Patrons — Blame Yourself! THE NEW IMPROVED COOLING AND VENTILATING SYSTEM BLIZZARD HEN business is slump* • ing, and your box-office takes a severe heart-breaking drop, and you show good, expensive pictures to a crowd of empty seats, don’t blame your patrons — blame yourself. You give your audiences everything: good pictures, good music, good seats and good surroundings — but you forget the most important necessity — GOOD VENTILATION. Owners of Blizzard Cooling and Ventilating Systems never worry. For sixteen years the guaranteed Blizzard has been the secret of prosperous and contented exhibitors. When you install a noiseless Blizzard you indicate your sound business judgment. Built entirely in our own factory — hy experts — not merely assembled hy apprentices Patented and Patents Pending The Blizzard Fan Is the Most Copied Fan on the Market — Ample Proof of Its Superiority. For Your Business’ Sake Install a Blizzard Now. Can be had with or without Horton Variable Speed Pulley See your nearest National Theatre Supply office or use the coupon why wait? An actual photo showing the new structural steel U shaped arm which supports the efficient rotor. OMAHA NEBILASKA (Copyright, 1927 — Blizzard Sales Co., Omaha)